Inside Fashion
The Inside Fashion blog of Pure London x JATC. Find all the latest insider trends, industry leading topics and all things fashion here.
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It can be hard to stay in sync with the pace of life. High gear living has been substituted with high standards... -
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Inspired by kindness, we encourage you to share your stories, advice, words of positivity and challenges with our community. We offer our platforms to you, helping to support your business, celebrate ... -
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From retailers to brands, take a look at some of the great work the Pure community have been doing in the last few weeks. -
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We're celebrating even more of the good news coming out of the Pure London community! -
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The latest good deeds and acts of kindness from brands and retailers across our community. -
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Take a look at some of our favourite fashion stories from the last few weeks. -
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In the spirit of positivity and community, we’ve chosen some of our favourite stories from the last few weeks. -
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Like any creative industry, fashion invariably takes its cues from the world around it. In a year that has been eventful, to say the least, we take a look at what’s happened in the world of fashion as ... -
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Ahead of our "Community Building: Connecting authentically online" panel, Isabella West tells us just how important your online community is. -
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Get involved in this season's edition of Pure London and discover a world of fashion under one central London roof! -
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Get a sneak peek at some of the trends you’ll be seeing at Pure London this season, with the top picks from Fashion Week in Europe. -
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Although 2018 has only just begun, fashion retailers and brands alike are already busy preparing for the upcoming seasons from Autumn/Winter 2018-2019 and Spring/Summer 2019. -
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Find out how you can make PR your most cost effective and impactful channel with Boss Your PR's Fiona Minett. -
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Fiona Minett, founder of PR agency Boss Your PR shares her top tips on coming out of the coronavirus crisis stronger than ever. -
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As one of the UK’s largest fashion trade shows, Pure London x JATC naturally brings in an impressive number of visitors each and every season from some of the industry’s most exciting retailers, b ... -
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Take a look at some of our top tips to help you drive traffic to your stand, no matter where you’re positioned on the show floor. -
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In the ever evolving world of digital marketing, the experts at Style Up Social Academy have a few top tips to help you boost social media sales. -
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Exhibiting at Fashion Together? Make the most of your online profile with our top tips! -
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Read what item of clothing Clara from 5yMedio makes her the happiest, her most memorable fashion moments and the one item of clothing she could wear for the rest of her life… -
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Diana from A-line Clothing, said if she could wear one thing for the rest of her life it would be a shirt. Read on to find out her reasons why... -
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Read our 60 second interview with Lonneke from Aesthetic Stories where they find inspiration for their collection, most memorable fashion moment and what London means to them in three words… -
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Find out where Elena from Anel, find inspiration for her womenswear collection, her favorite item of clothing and where in London she likes to shop. -
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Magazines, art, social media and people on the street are just some of the ways Chloe from Cherry at the Bees finds inspiration. Find out more about Chloe in our 60 seconds with interview… -
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Read our 60 second interview with Marwa from Cigdem Akin to hear who their favourite British designer is, where in London they like to shop and more.. -
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Read our 60 second interview with Cowest to hear who their favourite British designer is, what London means to them in three words and more… -
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Read our 60 second interview with Eliana Dominelli to hear about her most memorable fashion moment, her favourite British designer and the 3 words she'd use to describe what London means to her... -
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Read our 60 second interview with Erdem from Explosion on what item of clothing makes them happy, where they find inspiration for their collection and where in London they like to shop.. -
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Find out what item of clothing makes Saffa from Finesser Clothing, the happiest, where in London he likes to shop and who their favourite British designer is… -
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Read our 60 second interview with Gabrielle Parker Clothing to find out where they get inspiration for their latest collection, what item of clothing makes them the happiest and where in London they l ... -
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Read our 60 second interview with Erdi from Joymiss on their most memorable fashion moment, where they find inspiration for their collection and more..