Inside Fashion
The Inside Fashion blog of Pure London x JATC. Find all the latest insider trends, industry leading topics and all things fashion here.
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Pure London, the UK's leading and most unmissable trade fashion buying event which returns to Olympia London on the 17-19th July, has announced its investment in an extensive International programme i ... -
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Pure London, the UK’s most exciting global showcase for womenswear, accessories, shoes and jewellery brands, has announced its latest campaign New Nobleness created in collaboration with its trend age ... -
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To celebrate the upcoming new year and to usher in the new decade, Pure London will unveil a new era for the show on 9th- 11th February 2020 at Olympia London. -
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Pure London, the UK’s leading trade fashion buying event taking place from the 12th-14th February 2023 at the iconic Olympia London, reveals an inspirational line-up of brands and designers across Rea ... -
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Activist and icon, Katharine Hamnett CBE will take to the stage at festival of fashion Pure London to deliver a hard-hitting keynote speech about the fashion industry. -
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Patrick Grant and Brigitte Stepputtis will take to the Main Stage at Pure London SS20. -
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London’s biggest festival of fashion, Pure London, continues to expand with the launch of PURE KID, a new edited curation of kid’s fashion, footwear, accessories and maternity collections. -
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In Conversation with Lucy Siegle on Monday 11th February at 12.30pm Leading festival of fashion, Pure London is delighted to welcome Chair of the Environmental Audit Committee (EAC) Mary Creagh MP to ... -
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Pure London, the UK's largest festival of fashion, has revealed its Nature-Verse theme for the July 2023 show. Created in collaboration with the show’s trend agency partner Promostyl, Nature-Verse is ... -
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Pure London, the UK’s leading trade fashion buying event which returns to Olympia London on the 17th – 19th July 2022, has announced a trend agency partnership with international style agency Promosty ... -
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In a move designed to create a wider offering across the active and loungewear sectors, leading festival of fashion Pure London will launch Pure Body at the February 2020 show. -
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Festival of Fashion, Pure London has announced an incredible line-up of inspirational new designers and much-loved returning womenswear brands, including the debut collection from Barbara Hulanicki fo ... -
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Pure London, the UK’s leading and most unmissable trade fashion buying event which returns to Olympia London in July, is pleased to announce the appointment of Andrew Martyniuk as Head of Jewellery – ... -
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Despite the gloomy economic outlook and uncertainty over Brexit, buyers seemed upbeat and ready to place healthy orders for a/w 19. -
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Pure London, the UK’s largest Festival of Fashion, ended this afternoon following three exciting days of innovative and trend-led fashion and inspiring and educational content. Retailers including Joh ... -
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At the next edition of Pure London, from 12th – 14th February 2023 at Olympia London, sustainability will remain at the fore with the launch of Purely Sustainable, a dedicated destination showcasing a ... -
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Pure London is the UK’s largest Festival of Fashion. It is a trade collective of global fashion designers, brands, buyers, creative minds and inspiring trends. -
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Leading festival of fashion Pure London is delighted to announce a collaboration with the Conscious Fashion Campaign (CFC) supported by the United Nations Office for Partnerships at the February 2019 ... -
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Pure London continues its commitment to disrupt the fashion industry with the new Power of One Exhibitor Programme and partnership with the Conscious Fashion Campaign. -
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London’s leading festival of fashion, Pure London at Olympia London has showcased the bold and the brave new collections from fashion’s favourite brands and celebrity designers, alongside thoughtful a ... -
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Bringing together the brightest minds in the industry twice a year to showcase the best of the season’s must-have fashion collections, the latest trends, exclusive business insight, and important inte ... -
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Pure London returns to Olympia London on the 16th – 18th July 2023 and will see the launch of a new destination POP which joins the existing Sustainable, Womenswear, Shoes, Accessories and Jewellery d ... -
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Pure London, the UK’s leading trade fashion buying event taking place from the 12th-14th February 2023 at the iconic Olympia London, reveals exciting new destination Pure Edge which joins and complime ... -
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The inaugural combined Pure London x JATC show, the London festival of fashion, at Olympia London from the 11-13th February 2024, has joined forces with ICEX Spain Export and Investment, FEDECON, the ... -
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Pure London will be opening its doors this Valentine’s weekend and launching #PureLondonLoves a competition to win an exclusive 30 minute 1 to 1 consultancy session bespoke to the retailer with Pure L ... -
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Dame Zandra Rhodes, Kate Thornton, Patrick McDowell, Lauren Bravo and many more confirmed -
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Bold in its approach and unapologetic in its creativity, in 2019 Pure London’s Festival of Fashion will redefine disruption for the fashion community. In this time of uncertainty, Pure London’s aim is ... -
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Pure London has launched Pure Match, an intelligent matchmaking platform designed to optimise the customer journey before, during and after the seasonal show. -
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In just two weeks’ time the next edition of Pure London, the UK’s largest Festival of Fashion, will take over the iconic Olympia London. -
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Pure London, the UK’s leading trade fashion buying event taking place on 17th – 19th July 2022 at the iconic Olympia London, has announced the launch of its vibrant new campaign and website as it gear ...