Inside Fashion
The Inside Fashion blog of Pure London x JATC. Find all the latest insider trends, industry leading topics and all things fashion here.
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Get the lowdown on sustainable swimwear from VINNIA founder Anasatsiia Sutula. Don't miss them at Pure London SS20. -
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Making their debut appearance at Pure Origin, it’s a pleasure to bring you a look into the world of fabric supplier East and Silk. -
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Find out what happened when Lucy spoke to Gabrielle Urquhart, co-founder of body positive swimwear brand In'A'Seashell. -
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In the world of fashion, it’s a well-known fact that the right accessories can transform any outfit. Our jewellery provides an outlet for our own personal expression, making even the plainest outfit t ... -
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Joining the Bubble at Pure line up all the way from Nigeria, it’s a pleasure to introduce Imani Kids. Inspired by her own daughter, founder Jumoke Alaka injects her designs with a sense of fun and vib ... -
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While retail sales are plummeting, independent retail stores are on the rise. The evolution of the UK high street is upon us, and independent retailers are leading the way. -
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As technology finds footholds in pretty much every industry, I thought I’d break down the tech that's driving fashion forward right now. -
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Meet Carla Testino, creator of Sideral, to hear how she's making a difference in fashion. -
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“We don’t change the elements. We adapt to them”. Meet Didriksons ahead of Pure London SS20. -
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Meet Dan Whytock, founder of Down Your High Street. -
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Patrick Grant and Brigitte Stepputtis will take to the Main Stage at Pure London SS20. -
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Newsletter number eight is already on us and this month, I wanted to give Pure Origin the love and attention it deserves. I’ll be taking a look inside the textiles and sourcing industry this month, to ... -
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Newsletter number eight is already on us and this month, I wanted to give Pure Origin the love and attention it deserves. I’ll be taking a look inside the textiles and sourcing industry this month, to ... -
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Newsletter number eight is already on us and this month, I wanted to give Pure Origin the love and attention it deserves. I’ll be taking a look inside the textiles and sourcing industry this month, to ... -
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In today’s digital world, tech’s gone fashionable. We sat down with Tony Limrick from Swedish brand iDeal of Sweden to find out more. -
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Our Senior Marketing Executive, Lucy Green, had the pleasure of spending an afternoon with Henrietta founder and designer at H. Holderness. Find out what she had to say. -
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Find out more about the launch of the all-new Pure Origin Korea and Morocco pavilions. -
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If there’s an upside to the accelerating retail closures, it’s the opportunity it presents for brands (large and small) to experiment and innovate with a pop-up. -
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Men’s fashion is something of a hot topic right now and with Pure London right around the corner, we're taking a menswear time trip... -
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The pace of change on British high streets is accelerating as some of the best-known retailers shrink before our eyes. For independent retailers, this brings both challenges and opportunities. -
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Meet Keely Stocker, Editor at Drapers, ahead of Pure London SS20. -
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With sustainability at the forefront of everything they do, I couldn’t miss the opportunity to catch up with designer Teresa Perna, to hear the story of Mayd in Chyna. -
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Take a look at some of our Bubble at Pure favourites. -
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Find out who'll be joining the line up at Bubble at Pure this season. -
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Meet Antony Hawman and Lauretta Roberts, co-founders of TheIndustry.fashion. -
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Discover more about Pure Origin's unique trend-led catwalk. -
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Take a look at some of the new faces who’ll be joining us for Pure London SS20. -
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It’s no secret that womenswear gets all the press where fashion is concerned. So, in this month’s newsletter, let’s hear it for the boys. -
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It’s no secret that womenswear gets all the press where fashion is concerned. So, in this month’s newsletter, we’re hearing it for the boys. -
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It’s no secret that womenswear gets all the press where fashion is concerned. So, in this month’s newsletter, we’re hearing it for the boys.