Inside Fashion
The Inside Fashion blog of Pure London x JATC. Find all the latest insider trends, industry leading topics and all things fashion here.
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Find out what the 2021 Spring Budget means for retailers. -
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Roberta Bindi, editor-in-charge of Collezioni Accessori and Collezioni Bambini and co-editor of New(s)tyle Collezioni Donna/Accessori/Trends, leads us into the labyrinthine world of accessories for th ... -
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Despite last weekend's stormy weather Pure London pulled it out the bag, delivering another exciting Festival of Fashion. Take a look at some of the best bits. -
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Style tribe membership goes beyond getting on board with the latest style trends; it is a way to mark affinity to and identification with a subcultural group with a shared set of interests and values. ... -
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Brands and retailers of all sizes are launching new business models like recommerce and subscriptions to meet changing consumer preferences. Leaders from three innovative startups talk about their bus ... -
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In a globalised, technology-driven world, where the consumer is king and trends move faster than ever... -
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Each season, Pure Origin brings suppliers and manufacturers together with designers and buyers, providing access to the entire fashion supply chain under one central London roof. With Pure Origin’s Ju ... -
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Guest writer: Joe Mountain is the Sustainability Lead for N Brown Group and Director of Future Fashion Fair CIC. With a background in fabric development, he transitioned to sustainability after an MSc ... -
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Looking for the right sustainable brands to stock? We've outlined some of the main sustainability standards and certifications brands can have to help you make the right buying decisions. -
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Roberta Lee, London’s sustainable fashion stylist and style expert shares with us some of the recent conversations she’s been having with industry insiders and journalists when it comes to sustainabil ... -
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Pure London prides itself on being a future-facing show and our catwalks and content programmes are nothing if not forward thinking. -
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Take a look at some of the conscious commitments being made at Pure London HQ and by some of our brands. -
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Genia Mineeva is the founder of Been London, a sustainable fashion brand that uses recycled waste to produce stylish accessories. British Vogue named Been London as one of the most innovative fashio ... -
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It’s no secret; sustainability’s kind of a big deal in fashion right now. As big brands, designers and retailers step up to the eco-friendly plate, we thought we’d explore the topic a bit more and tak ... -
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In recent years, sustainability has emerged as a critical focus for fashion retailers, driven by growing environmental concerns and shifting consumer values. As environmental awareness grows and con ... -
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Pure London x JATC, taking place at Olympia Events from 14th to 16th July 2024, will see the return of the dedicated Sustainable destination. Buyers will discover a carefully curated selection of new ... -
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Most people working in the sustainable fashion sector come to it because they’re concerned about the harm fashion can do. For Kalkidan Legesse, founder of Sancho’s boutique and resale platform Owni, s ... -
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To get some extra insight into the ever-growing menswear sector, I sat down with Karlmond Tang to find out more… -
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As the Made in Britain label begins to reclaim its appeal, the future’s looking brighter for UK suppliers. -
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Visual merchandising can be tricky even for the most experienced retailer. As a store owner you want to show off all your best pieces, but how do you find the right mix? Read the interview with Luxury ... -
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Pure London might be over for another season, but we’re keeping the Festival of Fashion alive for a little bit longer. -
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In recent times, a new trend has being making its way across the Atlantic. It originally started in California, a land obsessed with fitness and all things related... -
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Find out who'll be joining the line up at Bubble at Pure this season. -
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If one had told me in the late 90s when I graduated from design school I would be leading a global community, teaching and focused on long term futures, I would not have believed it. But today I am mo ... -
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Central Saint Martins is the home of some of the best British designers – from Phoebe Philo, Stella McCartney and Craig Green. It’s a place where creativity is encouraged and where a neutral opinion d ... -
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As consumers are ever on the hunt for convenience digital real estate has become an increasingly important asset to fashion brands and retailers alike. -
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Take a look at some of our Bubble at Pure favourites. -
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From the Power of One campaign, to our pledge to cut down on single use plastics, Pure London is nothing if not dedicated to championing a greener future for fashion. -
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We might be a London show at heart, but there’s no doubt about the fact that Pure London has international appeal. -
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With the Pure SS20 almost upon us, it’s time to meet a few of the womenswear brands who’ll be joining us at the show this season…