Inside Fashion
The Inside Fashion blog of Pure London x JATC. Find all the latest insider trends, industry leading topics and all things fashion here.
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Find out what emotion Venusha from Millie & Elizabeth would use to describe fashion, her favourite British designer and where she finds inspiration for her collection.. -
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Read what item of clothing Clara from 5yMedio makes her the happiest, her most memorable fashion moments and the one item of clothing she could wear for the rest of her life… -
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Read our 60 seconds interview with Maribela Swimwar to find out what their most memorable fashion moment was, their favourite British designer and what London means to them… -
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Read our 60 second interview with Anna from Myssyfarmi their favourite place to shop in London, why a wool hat would be the one thing she would wear for the rest of her life and her most memorable fas ... -
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Riding the pop-up wave -
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Read our 60 second interview with Gabrielle Parker Clothing to find out where they get inspiration for their latest collection, what item of clothing makes them the happiest and where in London they l ... -
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Find out what Lara from Manymal’s, most memorable fashion moment is, where in London she likes to shop and three words that best describes London…. -
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Read our 60 second interview with Loretta from Siah Howard to find out where she finds inspiration, her favourite British designer and what London means to her… -
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Read our 60 second interview with Scrumpies of Mayfair to see where in London Ruan Kitchener likes to shop, his favourite British designer and how they find inspiration for their collections… -
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Read our 60 second interview with Cowest to hear who their favourite British designer is, what London means to them in three words and more… -
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Find out what item of clothing makes Saffa from Finesser Clothing, the happiest, where in London he likes to shop and who their favourite British designer is… -
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Roberta Bindi, editor-in-charge of Collezioni Accessori and Collezioni Bambini and co-editor of New(s)tyle Collezioni Donna/Accessori/Trends, leads us into the labyrinthine world of accessories for th ... -
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Read our 60 second interview with Eliana Dominelli to hear about her most memorable fashion moment, her favourite British designer and the 3 words she'd use to describe what London means to her... -
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Read where Tomasz from Unisono finds inspiration for their collection... -
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Find out what item of clothing Paolo, from Paolo Petrone, can't live with out, their favourite British designer and more.. -
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Find out where Elena from Anel, find inspiration for her womenswear collection, her favorite item of clothing and where in London she likes to shop. -
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Read what fashion accessory Nuria from Kiwi+Pomelo can't live without and where they find inspiration for their latest collection. -
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Read the 60 second interview we did with O Bag to see what item of clothing makes Marketing Director, Jordan Quinlan the happiest... -
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Read the 60 second interview we did with Erika Lepore from Pour Moi to find out who her favourite British designer is and what London means to her in three words. -
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Diana from A-line Clothing, said if she could wear one thing for the rest of her life it would be a shirt. Read on to find out her reasons why... -
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Henry David Thoreau, the 19th-century counterculture... -
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Digital is now ‘influencing’ a considerable 70% of all sales at Burberry, revealed the British luxury giant... -
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It’s a recognised truth that trying to please too many people is rarely a good strategy. -
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In recent times, a new trend has being making its way across the Atlantic. It originally started in California, a land obsessed with fitness and all things related... -
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Ever since the ‘boyfriend jean’ and the ‘boyfriend blazer’ entered fashion’s lexicon, menswear has been flexing its muscles. -
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It can be hard to stay in sync with the pace of life. High gear living has been substituted with high standards... -
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Retail is a risky business, particularly in the current economic climate. When I became editor of Attire Accessories... -
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Although it is true that the winter season is usually less glamorous than the summer season, it must be admit... -
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In a globalised, technology-driven world, where the consumer is king and trends move faster than ever... -
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Essentially, the retailer’s needs echo those of the consumer. At the trade shows, buyers will always be seeking...