Inside Fashion
The Inside Fashion blog of Pure London x JATC. Find all the latest insider trends, industry leading topics and all things fashion here.
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With Pure London just one week away, I’m getting into the spirit and couldn’t resist bringing you a sneak peek into the most exciting things to come at this season’s show. -
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With Pure London just one week away, I’m getting into the spirit and couldn’t resist bringing you a sneak peek into the most exciting things to come at this season’s show. -
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It is impossible to deny the impact of the fashion industry on the environment. -
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Dutch brand NIKKIE present their Selected by Kate Moss collection at Pure London this season. -
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From the Power of One campaign, to our pledge to cut down on single use plastics, Pure London is nothing if not dedicated to championing a greener future for fashion. -
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The UK Fashion, Textiles and Technology industry lacks strong data and compelling evidence compared to other creative sectors regarding existing R&D initiatives, opportunities for business growth and ... -
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*Power of One - New season, new pledges* *Fantastic NOT Plastic – Extra re-fill water stations and recycle points installed* https://www.purelondon.com/seminarprogramme -
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London’s leading festival of fashion, Pure London at Olympia London has showcased the bold and the brave new collections from fashion’s favourite brands and celebrity designers, alongside thoughtful a ... -
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Who can believe that another Pure London has come and gone already? For my second season as Pure London’s editor, I’ll be taking you through some of my highlights from the show. -
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Who can believe that another Pure London has come and gone already? For my second season as Pure London’s editor, I’ll be taking you through some of my highlights from the show. -
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Who can believe that another Pure London has come and gone already? For my second season as Pure London’s editor, I’ll be taking you through some of my highlights from the show. -
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Who can believe that another Pure London has come and gone already? For my second season as Pure London’s editor, I’ll be taking you through some of my highlights from the show. -
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ITE Group study shows 66% of retail industry believes it will take three years or more to become truly sustainable 73% of retailers have made sustainability changes to their operations Retailers want ... -
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From indies to department stores and everyone in between, Pure London attracts some of the country’s top buyers each and every season. SS20 proved no exception, with some of the most exciting names in ... -
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Both in terms of industry growth and exciting innovation, the kidswear sector has been busy with the business of growing up. Fresh from Bubble at Pure this July, here’s what we’ve been seeing in the k ... -
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It’s always a privilege to welcome some of fashion’s biggest names through the doors of Pure London and Pure Origin. I was lucky enough to meet with Harrods Express Tailor Zoe Anne Jones, to find out ... -
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From ethical manufacture to eco-friendly fabrics, there’s all sorts of conversations going on in the fashion industry about the pros and cons of a more sustainable approach to style. But, whilst we’ve ... -
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From vegan soles to coffee ground trainers, footwear is well and truly at the forefront of the sustainable fashion revolution. Since there’s so much being done to keep our feet earth-friendly, I decid ... -
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Sustainable fashion isn’t traditionally associated with the things we might call luxury. Whilst high street brands, like H&M, have played their part in making sustainable the new normal, the conscious ... -
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From big names to independent boutiques and designers, Pure London and Pure Origin draw an enviable crowd. Product technologist for Marks & Spencer, Sarah Poulton, sat down with me at the July 2019 ed ... -
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Way back when, in September 2018, the SS19 catwalks told us one thing: utility is in. And if this year’s London and New York Fashion Week looks are anything to go by, it’s a trend that’s here to stay. -
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To get some extra insight into the ever-growing menswear sector, I sat down with Karlmond Tang to find out more… -
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When Fashion Week makes its way across the pond fresh from New York each year, there’s a lot to pay attention to. Here are some of my favourite trends from this season’s catwalks to get you inspired. -
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Owners of the UK’s leading fashion trade shows Pure London, Jacket Required, Moda and Scoop, ITE Group plc is pleased to announce its change of name and new brand identity to Hyve Group plc. -
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Get a sneak peek at some of the trends you’ll be seeing at Pure London this season, with the top picks from Fashion Week in Europe. -
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As social media and a greater connectedness amongst designers and consumers opens doors to new conversations, the future of the fashion industry is looking much more diverse in more ways than one… -
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As an industry, so much of fashion is tied up in both self-expression and cultural values. Recently, the conversations surrounding LGBTQ+ identities have opened up across the media and it’s given fash ... -
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The Club at Pure is designed to bring key buyers together with our exhibitors, facilitating meetings and order writing to add even more value to the show. To find out more, I spoke with our Buyers Acq ... -
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Style tribe membership goes beyond getting on board with the latest style trends; it is a way to mark affinity to and identification with a subcultural group with a shared set of interests and values. ... -
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In a move designed to create a wider offering across the active and loungewear sectors, leading festival of fashion Pure London will launch Pure Body at the February 2020 show.