Inside Fashion
The Inside Fashion blog of Pure London x JATC. Find all the latest insider trends, industry leading topics and all things fashion here.
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Take a look at some of the industry trends that have been affected by the lockdown. -
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ITE Group study shows 66% of retail industry believes it will take three years or more to become truly sustainable 73% of retailers have made sustainability changes to their operations Retailers want ... -
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See the latest Turkish brands who will be showcasing their AW19-20 collections at Pure London -
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Bringing the newest products straight from Istanbul, view this exclusive preview of the latest collections from the Turkish brands showcasing at Pure London SS19. Browse the lookbook and find new favo ... -
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Among the many insightful sessions at February’s Pure London x JATC was Amy Hobson’s masterclass on ‘Using Social Media for Business with Limited Resource’. Part of Social B, Amy’s presentation offere ... -
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Pure London x JATC, the Festival of Fashion, will open its doors next month from 14 – 16 July 2024 at Olympia Events, showcasing a stunning variety of jewellery, from fashion and statement pieces to s ... -
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With the increasing demand for sustainable fashion among consumers, retailers play a crucial role in curating conscious offerings for their clientele. In this article, we look into the sustainable fas ... -
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For Sebastien Renault, previously in charge of the Artistic Direction of Promostyl, our former Parisian trends forecasting partner, "colours come from heritage, luxury craftsmanship, classic and iconi ... -
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Essentially, the retailer’s needs echo those of the consumer. At the trade shows, buyers will always be seeking... -
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The retail industry keeps changing and so does the role of the fashion buyer. Helen Pritchard is one of the directors and co-owners of Elizabeth Rose, and the sole buyer for the shop, dedicating a lar ... -
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When Pure London made the conscious choice of introducing the new Gen Z sector it left a few of us wondering, so off the back of WGSN’s White Paper on Gen Z, I thought I’d unpack it and explain it, on ... -
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Coloro is a revolutionary system that is changing the way creatives, suppliers and manufacturers work with color. It is an intuitive, accurate approach to defining and communicating color. -
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Pure Jewel is the new destination at Pure London, which is taking place at Olympia London from 17 to 19 July. Jewellery Outlook Editor, David Brough, came to our Hyve studio to host a panel discussion ... -
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What does ROI actually mean? And how can you make sure you’ve achieved it? I’ve pulled together a few top tips to clear the air. -
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What actually is sustainable fashion? We've broken it down into a few key points to help you make sense of this broad category. Between the news articles, scientific reports and developments in sustai ... -
More and more we hear about brands entering the metaverse, but most of us are confused of what this actually means, or its potential impact on the future of fashion and the retail industry. We've atte ... -
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Christmas is the hottest season of the year for retailers so it’s all about eye-catching window displays. How to stand out from the crowd? What makes a great Christmas window display? Our Content Edit ... -
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Retailers the world over will have heard the following old chestnut: “the customer is always right”. But how can the customer always be right when it’s becoming increasingly apparent that the custom ... -
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What role could carbon offsetting have within the fashion industry and why is it important? This piece briefly outlines the place carbon offsetting could have in helping businesses reduce the impact o ... -
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In the vibrant heart of London, where trends are born and creativity thrives, the inaugural Pure London x JATC event unfolded from 11-13 February 2024, at the iconic Olympia London. This celebration o ... -
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Bricks and mortar or ecommerce? Virtual reality or real-life experiences? The future of fashion retail has so many possibilities. Like so many facets of the fashion industry, retail is an ever-evolvin ... -
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It was a pleasure to sit down with Elena Todary, buyer and founder of The Collaborative Store, to find out more about what she does and why she was at Pure London. -
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Read what happened when I caught up with Rachel Johnson, Sourcing & Sustainability Manager for JD Sports. -
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In the ever-evolving world of fashion, making your mark means being in the right place at the right time. As London's Festival of Fashion approaches its February 2025 edition, we're excited to share w ... -
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From big name brands to exciting industry-leading independents, Pure London is a must-visit trade show for fashion buyers from across the UK and the rest of the world. -
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The show’s managing director explains why she launched Pure Origin, and gives her take on the direction of the market. -
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In recent years, the resale market has surged in popularity, and it’s not just a fleeting trend. According to ThredUp, the secondhand market is poised to double in size over the next five years, reach ... -
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When it comes to recruitment, employee wellbeing is a key trend for this year. People not only look for a job, but a purpose, and it’s important to attract those who are the right fit for your busines ... -
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Guest writer: Rikke Biehl. Rikke, founder of Delogue, leverages extensive fashion industry experience to help companies achieve their potential. Her passion for fostering collaboration and transparenc ... -
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Sonia Perfetti, editor-in-charge of Collezioni Donna and Collezioni Haute Couture and co-editor of New(s)tyle Collezioni Donna/Accessori/Trends, summarises the womenswear trends for the Spring/Summer ...