Inside Fashion

The Inside Fashion blog of Pure London x JATC. Find all the latest insider trends, industry leading topics and all things fashion here. 
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  • 60 seconds with Kiwi+Pomelo

    07 Dec 2017 Pure London
    Read what fashion accessory Nuria from Kiwi+Pomelo can't live without and where they find inspiration for their latest collection.
  • Find out what Lara from Manymal’s, most memorable fashion moment is, where in London she likes to shop and three words that best describes London….
  • Read our 60 seconds interview with Maribela Swimwar to find out what their most memorable fashion moment was, their favourite British designer and what London means to them…
  • Read our 60 second interview with Michele from Michele & Hoven their favourite place to shop in London, what London means to them and where they find inspiration for their new collection..
  • Find out what emotion Venusha from Millie & Elizabeth would use to describe fashion, her favourite British designer and where she finds inspiration for her collection..
  • Read our 60 second interview with Anna from Myssyfarmi their favourite place to shop in London, why a wool hat would be the one thing she would wear for the rest of her life and her most memorable fas ...
  • 60 seconds with O bag UK

    07 Dec 2017 Pure London
    Read the 60 second interview we did with O Bag to see what item of clothing makes Marketing Director, Jordan Quinlan the happiest...
  • Read where in London Katie and Vicky from Paisie likes to shop, what London means to her and more in our 60 second interview…
  • 60 seconds with Paolo Petrone

    07 Dec 2017 Pure London
    Find out what item of clothing Paolo, from Paolo Petrone, can't live with out, their favourite British designer and more..
  • 60 seconds with Pour Moi

    07 Dec 2017 Pure London
    Read the 60 second interview we did with Erika Lepore from Pour Moi to find out who her favourite British designer is and what London means to her in three words.
  • Read our 60 second interview with Jordan & Lauren from Rainbeau Curves where they find inspiration for their collection, most memorable fashion moment and what London means to them in three words…
  • Read our 60 second interview with Scrumpies of Mayfair to see where in London Ruan Kitchener likes to shop, his favourite British designer and how they find inspiration for their collections…
  • 60 seconds with Setre

    05 Feb 2018
    Read our 60 second interview with Alphan from Setre to hear what London means to them, where in London they like to shop and more…
  • Read our 60 second interview with Loretta from Siah Howard to find out where she finds inspiration, her favourite British designer and what London means to her…
  • Find out what inspires Sophia, her most memorable fashion memory and more in our 60 second interview with Sophia from Sophia Alexia.
  • Large statement necklaces and outlandish shoes are just some of the items of clothing that makes Linda from Textile Forum happy.
  • 60 seconds with Unisono

    07 Dec 2017 Pure London
    Read where Tomasz from Unisono finds inspiration for their collection...
  • Today’s “60 seconds with” interview sees Amal Jana take the spotlight. Have a read as the founder of Afterlife Project talks all things London and gives us his fashion insights.
  • We caught up with Cally Russell to get to know him better ahead of Fashion Together.
  • From her most memorable fashion moment to her wardrobe essential, get the low down from Didi Eziefula, creative mind at EZiRA RANE, in today’s “60 seconds with…”. What is your most memorable fashion m ...
  • 60 seconds with... Hope Macaulay

    15 Mar 2019 Emma Wilder
    From mythical creatures to what makes London the place to be, I spoke with designer Hope Macaulay to find out a little bit more about her eponymous label and what inspires her work.
  • 60 seconds with... Olivia Welsh

    08 Mar 2019 Emma Wilder
    Need a quick fashion fix? Today, I’ll be speaking to Olivia Welsh, the creative brain behind womenswear brand Olivia Annabelle, on her favourite fashion moments, where she gets her inspiration and wha ...
  • We caught up with SABINNA founder, Sabinna Rachimova, to get to know her better ahead of Fashion Together.
  • Get a glimpse into the world of Elizabeth An’Marie, with Shelby Fuller. Find out what inspires Elizabeth An’Marie collections and what fashion means to Shelby. Who’s your favourite fashion designer? A ...
  • Taken from the April 2019 edition of EN, hear their interview with our UK Regional Director Julie Driscoll, about integrating Pure London into ITE’s fashion portfolio.
  • A digital era for London Fashion Week

    11 Jun 2020 Emma Wilder
    As we continue to live socially distanced, virtual lives, it comes as no surprise that this season’s London Fashion Week has also undergone a digital transformation.
  • With spring around the corner, it’s high time we all got out of our winter grey and black funk. The Spring/Summer season is known in the fashion world as being the time to break out the colour and re- ...
  • Find out what marketing expert Alison Bringé will be speaking about at Pure London SS20.
  • Pure London is pleased to announce a host of exciting brands for this weekend’s show including a collective of 11 high end Italian footwear, accessories and menswear brands making their UK debut.
  • A two-step guide to using social media in a crisis

    06 May 2020 Suzanne Ellingham, Sourcing Director
    To celebrate the launch of our Staying Social webinar series with the experts at SocialB, we’ve pulled together a few of our own top tips on using social media in a new way during the lockdown.