Inside Fashion
The Inside Fashion blog of Pure London x JATC. Find all the latest insider trends, industry leading topics and all things fashion here.
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“Clothing brands and retailers should pay a penny on every garment they sell”. That’s according to MP’s, anyway. February 2019 saw many MPs get behind a scheme designed to make the fashion industry mo ... -
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Spring is the most enchanting time of the year, when nature blossoms in all its glory, with a captivating explosion of colours. We are also dressing up for our upcoming Pure London show, this year bac ... -
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Discover the Sustainable Development Goals, the blueprint to help us #BuildBackBetter. -
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Pure London, the UK’s leading, largest, and unmissable trade fashion buying event, is back and pleased to announce the date line for the next edition on 17th – 19th July 2022 at the iconic Olympia Lon ... -
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Karen Radley, Founder of Scoop in conversation over a cup of coffee with fashion designer Anne-Marie Holdsworth. Founder of Brodie Cashmere and Wispr. -
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In collaboration with the French Womenswear Federation (FFPAPF) and "Wholesale is not dead", Gloria Sandrucci, Director of Pure London and Suzanne Ellingham, Head of Content are interviewed in this po ... -
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From political statements to planet-saving activism, there’s no doubt in our minds that fashion has the power to change the world. -
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In the coming weeks we will be outlining some of the key rules and regulations to help you understand exactly what Brexit will mean for your business. -
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The fashion industry is making steps to become more diverse, but the intersection of sustainability and size-inclusivity is still rare. -
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We checked in with the founder of Rowdy Couture, Leon M. Yisrael to find out more about how Rowdy Couture is marking its place in the fashion industry with bold and brilliant designs. -
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As the pandemic continues to make its effects known around the world, global sourcing has been hugely impacted. -
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Over the last few years we have seen amazing progress in the field of tech, which has touched every aspect of the fashion supply chain and has also been integrated into wearable technology itself. The ... -
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Changing retail and digital landscapes have blurred the boundaries between fashion and lifestyle, so naturally, we thought we’d investigate why. -
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Q1. Why has it been important for Brodie to be sustainable? A: From an ethical standpoint first and for most, it is important we do our bit for the environment, and we are all doing something no matte ... -
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Since the digital retail revolution is showing no signs of slowing down, we thought we’d look into the role fashion subscription services play, as well as the challenges they face… -
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Amorphous shapes and free-flowing lines have become commonplace within fashion collections and gallery walls alike, as consumers look to mix and match to express their individuality. -
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As retail prepares to reopen across the UK, here are some of our top tips. -
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Following their appearance at February's Fashion Together, we sat down with Tulip Creations to find out more about their company. -
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Following our insightful panel, chaired by Drapers’ Kirsty McGregor, at Fashion Together, we’ve been inspired to learn from businesses already making a difference and take a look at just how the fashi ... -
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As part of our March 2021 newsletter takeover with the Trend Atelier community founded by Fashion Futurist Geraldine Wharry, we unpack their 2021 future trend theme “The Biggest Innovation is Philosop ... -
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If one had told me in the late 90s when I graduated from design school I would be leading a global community, teaching and focused on long term futures, I would not have believed it. But today I am mo ... -
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We the Trend Atelier Community believe future forecasting is a gateway to critical decision making. We need this skill as a global collective more than ever, for the greater good of the planet & the p ... -
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Find out what the 2021 Spring Budget means for retailers. -
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Discover the Taiwanese exhibitors joining the line up at Fashion Together. -
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Find out which collections our editor is loving ahead of Fashion Together. -
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The Hyve fashion family would be incomplete without the wealth of inspiring retailers who make our community what it is. For this reason, we want to shine a spotlight on some of our favourite retailer ... -
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Take a look at some of the industry trends that have been affected by the lockdown. -
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We caught up with Cally Russell to get to know him better ahead of Fashion Together. -
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Brodie are a distinctive British brand known for their luxurious cashmere and cotton silk pieces. With roots in the heart of Yorkshire, Brodie Cashmere are a family-owned business that has taken the c ...