Inside Fashion
The Inside Fashion blog of Pure London x JATC. Find all the latest insider trends, industry leading topics and all things fashion here.
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Pure London announces a show-stopping new brand from the retail legend behind Next, George at ASDA and PER UNA at Marks & Spencer, GWD by George Davies will be showcased at the forthcoming event. -
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Our SS19 edition of the Pure Inspiration LookBook is filled with inspiration, from emerging designers to premium brands and reimagined menswear. Get ready to find new favourites to add to your list. -
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Watch our Head of Jewellery, Retail & Fashion, Andrew Martyniuk, answer a few questions about Pure Jewel, the new destination at Pure London, which will return to Olympia in July 17-19. Pure Jewel wil ... -
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The inaugural Pure London x JATC show, the London festival of fashion, taking place from the 11-13th February 2024, is set to shine with a line-up of glamorous collections across womenswear and jewell ... -
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This July Pure London x JATC, the UK’s festival of fashion, will continue their commitment to fostering emerging talent and supporting the next generation of fashion innovators by partnering with Grad ... -
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The fashion industry is one of the most dynamic and fast-paced sectors globally, but it also carries significant environmental responsibilities. As consumers increasingly demand ethical and eco-consci ... -
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The UK Fashion, Textiles and Technology industry lacks strong data and compelling evidence compared to other creative sectors regarding existing R&D initiatives, opportunities for business growth and ... -
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It is impossible to deny the impact of the fashion industry on the environment. -
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Have you always wanted to start a t-shirt business? After visiting Pure Origin in February, Tara Knowles is now up and running with her clothing line 'Great Days Only' to spread positivity worldwide. -
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What can we expect for linen in Spring/Summer 2019? -
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Editor of Drapers, Kirsty McGrergor unpacks the current state of retail and the road ahead. -
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In the two years since Pure Origin launched, attitudes to sustainability have transformed. -
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The number one reason successful fashion brands of the future will focus on sustainability to ensure dominance that lasts a lifetime. -
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Q1. Why has it been important for Brodie to be sustainable? A: From an ethical standpoint first and for most, it is important we do our bit for the environment, and we are all doing something no matte ... -
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Spring is the most enchanting time of the year, when nature blossoms in all its glory, with a captivating explosion of colours. We are also dressing up for our upcoming Pure London show, this year bac ... -
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Learn from Alan O'Neill, Managing Director of Kara Management, about how to cope with many issues affecting the retail industry. He spoke with our content editor, Lina Vaz, at Olympia during Pure Lond ... -
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Between social media and the influence of smartphones, technology has changed the way customers shop. In a world where modern life seems synonymous with instant gratification, consumers are looking fo ... -
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Sustainable fashion isn’t traditionally associated with the things we might call luxury. Whilst high street brands, like H&M, have played their part in making sustainable the new normal, the conscious ... -
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Retail technology has rapidly evolved over the past decade, reshaping how consumers interact with brands and experience shopping. From virtual fitting rooms to automated checkouts, retailers are incre ... -
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As technology finds footholds in pretty much every industry, I thought I’d break down the tech that's driving fashion forward right now. -
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Rachel Sheila Kan is a Sustainable Fashion Consultant and Founder of Circular Earth, that supports businesses to embrace circularity and move forward in their sustainability journey. In her live semin ... -
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Many retailers find it difficult to navigate digital, from marketing budget allocation to social media platforms, and building websites. What's the best way to develop a strong online presence? Amy Ho ... -
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In the ever-evolving and competitive world of fashion retail, maintaining strong relationships with suppliers is not just beneficial; it’s essential. Here's how. -
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We’ve put together a handy how-to to help you develop your brand voice. -
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The pandemic has changed the way we perceive and interact with technology. Many brands and retailers developed their online business exponentially during this period, which also led to tech fatigue. T ... -
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The biggest retail sales are still happening inside physical stores, despite the ongoing growth of e-commerce and the world of opportunities technology offers to retailers, from omnichannel to the met ... -
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In the wake of ever-mounting environmental concerns, the fashion industry finds itself at a critical crossroads. At Pure London x JATC, we recently hosted a thought-provoking panel discussion, "Fashio ... -
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Join us on Wednesday 2nd September for our Fashion Together Sourcing Briefing. -
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At Pure London x JATC, making your exhibitor stand 'stand out' is essential. Your booth should attract potential customers and partners, leaving a lasting impression. Here is a simple guide on creatin ... -
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Time is of the essence when attending a fashion trade show. How can you make the most of it to grow your business? Find out all you need to know with our guests: Beryl Amar-Aigbe is the CEO of Story L ...