Inside Fashion
The Inside Fashion blog of Pure London x JATC. Find all the latest insider trends, industry leading topics and all things fashion here.
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Instagram is a great free tool to sell your products and connect with your customers and if you're new to the platform it can be challenging to know how to leverage it and show up and sell. On their l ... -
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At a time when Selfridges is holding livestream shopping events and social media is becoming a favourite marketplace for fashion, is your business making the most of this popular interactive experienc ... -
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Whether you’re wondering how to make your shop look enticing whilst following the Government’s Covid Secure guidelines or you just want to refresh your space, visual merchandising is key. To help you ... -
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How can you kickstart your influencer marketing strategy, and take your collaborations to the next level? Read on for our top tips… -
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Contrary to popular belief, the life of bricks and mortar retail is far from over. In fact, the offline store is making a comeback. Having spoken to independent shop owners from around the country, I ... -
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If there’s one thing I noticed at Pure London’s AW19/20 edition, it’s that going green is rising up the agenda for businesses, consumers and suppliers alike – and it’s rising fast. -
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From ethical manufacture to eco-friendly fabrics, there’s all sorts of conversations going on in the fashion industry about the pros and cons of a more sustainable approach to style. But, whilst we’ve ... -
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We’re not going to stop talking about sustainability, and ethical and conscious fashion has been the main focus this year, but as a brand, you might not know where to start. Here are a few things you ... -
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It’s a cliché, but it’s true: the only constant is change. In our ever-evolving modern world, the fashion industry moves at an increasingly fast pace. For businesses large and small, keeping up with t ... -
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Pure London and Scoop to run as a virtual forum Fashion Together virtual forum will return on 23rd February 2021 Pure London and Scoop will return to London in September 2021 -
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Hyve Group will relaunch the Fashion Together virtual forum for February 2021 Fashion Together will offer a first look at the very latest collections for AW21/22 Exclusive content will include appeara ... -
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It’s a recognised truth that trying to please too many people is rarely a good strategy. -
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Although it is true that the winter season is usually less glamorous than the summer season, it must be admit... -
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Earlier this year, Pure London launched Pure Conscious together with Common Objective, and we have since then worked together to drive the conscious and sustainable thinking forward. I took the opport ... -
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As the retail industry moves on from its pandemic recovery phase, the appetite for expansion continues to develop. What can you do to prepare for business growth in the current economic environment? E ... -
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Ahead of her appearance on The Nomad Stage on Monday 10th February, I sat down with futurist and trend expert Geraldine Wharry to get a sneak peek inside her talk at Pure London AW20/21. Tell me abou ... -
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Miguel Sousa is a garment supplier based in Portugal producing both outdoor & indoor clothing. We are excited to welcome them to Pure Origin this July. We caught up with the team to find out more abou ... -
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With Fashion Revolution week still fresh in our minds and the question ‘who made my clothes?’ on our lips and Instagram feeds, we take pause and talk with some of this July’s raw material and garment ... -
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Whilst Taiwan might be known for its buzzing city life and incredible natural scenery, it’s also one of the leading manufacturing countries for synthesized materials used for athleisure wear. Pure Ori ... -
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With Pure London and Pure Origin just a few weeks away, we’re getting ready to celebrate some of the most exciting brands, designers, suppliers and manufacturers from around the world. -
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With Pure London and Pure Origin just a few weeks away, we’re getting ready to celebrate some of the most exciting brands, designers, suppliers and manufacturers from around the world. -
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With Pure London AW19/20 over, we thought we'd turn to some of our partners, to find out more about them and what they thought about the show. Today, we sit down with Keely Stocker, Editor-in-Chief at ... -
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With Pure London and Pure Origin just a few weeks away, we’re getting ready to celebrate some of the most exciting brands, designers, suppliers and manufacturers from around the world. In the run up t ... -
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As social media and a greater connectedness amongst designers and consumers opens doors to new conversations, the future of the fashion industry is looking much more diverse in more ways than one… -
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Catch up on the highlights from our Fashion Together panel session hosted by Drapers' Kirsty McGregor. -
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While retail sales are plummeting, independent retail stores are on the rise. The evolution of the UK high street is upon us, and independent retailers are leading the way. -
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The Hyve fashion family would be incomplete without the wealth of inspiring retailers who make our community what it is. For this reason, we want to shine a spotlight on some of our favourite retailer ... -
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The pace of change on British high streets is accelerating as some of the best-known retailers shrink before our eyes. For independent retailers, this brings both challenges and opportunities. -
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Deryane Tadd, a multi-award-winning entrepreneur, has been a driving force in the retail fashion industry for over 30 years. Starting on the shop floor and progressing through various roles in store m ... -
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We the Trend Atelier Community believe future forecasting is a gateway to critical decision making. We need this skill as a global collective more than ever, for the greater good of the planet & the p ...