Pure London x JATC are celebrating all things new. Check out the new brands we have for July 2024.
PURE LONDON x JATC NEW GEN BRANDS
New brands will play a pivotal role at Pure London x JATC by infusing innovation, diversity, and a fresh perspective into the industry.
Pure London x JATC July 2024 New Exhibitors:
Pioneering Fashion
These emerging designers and labels bring unique styles, materials, and creative visions to the forefront, pushing the boundaries of fashion.
Rejuvenated Feel
Enjoy an enriched event with a sense of excitement and anticipation with the arrival of new talent.
New Discoveries
The perfect opportunity for established brands and industry professionals to discover the next big trends and talent.