The Content Hub
Pure London x JATC is the only B2B fashion trade show in the UK offering live content and we are proud to provide insightful seminars discussing key topics in the industry.
Seminars hold significant importance at Pure London x JATC due to their capacity to enrich buyers, visitors and exhibitors with knowledge, insights, and trends shaping the industry.
These educational sessions provide a platform for industry experts, designers, and thought leaders to share their expertise, offering valuable perspectives on various aspects of the fashion world, including digital fashion, diversity, sustainability, and the future of fashion.
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The latest Inside Fashion
The Inside Fashion blog of Pure London x JATC. Find all the latest insider trends, industry leading topics and all things fashion here.
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As Pure Origin continues to grow from strength to strength, it’s our key partners such as ASBCI and Sedex that ensure we constantly bring you the most up-to-date industry information. For February 201 ... -
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Pure London, the largest festival of fashion in London, is delighted to announce that children’s fashion trade show Bubble, is re-launching at Pure London for the February 2019 edition. Read the lates ... -
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Pure London, the largest festival of fashion in London, is pleased to announce that the menswear section of Moda, Moda Gent, will re-locate to Pure London and join the Pure Man line-up for the Februar ...
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Join our Event Director Gloria Sandrucci and Fashion Journalist, Eric Musgrave, during an insightful discussion on the current state of fashion, the future of the industry and opinions on fashion events.
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“I really enjoyed the trend update, I found it insightful and relevant for true Gen Z or even the broader customer who wants to dip in and out of the trend. The styling and direction of the catwalk were great. It was fun, bright, and young and showcased brands relevant to ASOS. Navigating Pure London has been easy, with the separate destinations, it's been easy to find exciting brands and things I need.”
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“I picked up some good tips from the presentation this morning on strategies for thriving in a changing landscape. The catwalk was also great. It's nice to get some reassurance that we are doing the right thing in our store. Brilliant to see Onjenu and Elisa Cavelleti at the show, every brand is looking great.”