Pure London x JATC is the only B2B fashion trade show in the UK offering live content and we are proud to provide insightful seminars discussing key topics in the industry.

Seminars hold significant importance at Pure London x JATC due to their capacity to enrich buyers, visitors and exhibitors with knowledge, insights, and trends shaping the industry.

These educational sessions provide a platform for industry experts, designers, and thought leaders to share their expertise, offering valuable perspectives on various aspects of the fashion world, including digital fashion, diversity, sustainability, and the future of fashion.

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The latest Inside Fashion

The Inside Fashion blog of Pure London x JATC. Find all the latest insider trends, industry leading topics and all things fashion here. 
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  • We’ve asked our Pure London exhibitors a few simple questions to get to know them better ahead of the AW20/21 show. Meet Olena from GussevaKids…
  • Roberta Lee, London’s sustainable fashion stylist and style expert shares with us some of the recent conversations she’s been having with industry insiders and journalists when it comes to sustainabil ...
  • In conversation with Geraldine Wharry

    06 Feb 2020 Emma Wilder
    Ahead of her appearance on The Nomad Stage on Monday 10th February, I sat down with futurist and trend expert Geraldine Wharry to get a sneak peek inside her talk at Pure London AW20/21.  Tell me abou ...

 

Inside Fashion

  • Join our Event Director Gloria Sandrucci and Fashion Journalist, Eric Musgrave, during an insightful discussion on the current state of fashion, the future of the industry and opinions on fashion events.

 

  • “I really enjoyed the trend update, I found it insightful and relevant for true Gen Z or even the broader customer who wants to dip in and out of the trend. The styling and direction of the catwalk were great. It was fun, bright, and young and showcased brands relevant to ASOS. Navigating Pure London has been easy, with the separate destinations, it's been easy to find exciting brands and things I need.”
    Bimbola Akinloye from ASOS
  • “I picked up some good tips from the presentation this morning on strategies for thriving in a changing landscape. The catwalk was also great. It's nice to get some reassurance that we are doing the right thing in our store. Brilliant to see Onjenu and Elisa Cavelleti at the show, every brand is looking great.”
    Wendy Farlow from Appleby & Shaw in Shropshire

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