Inside Fashion
The Inside Fashion blog of Pure London x JATC. Find all the latest insider trends, industry leading topics and all things fashion here.
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Spring is here and it’s bringing colour with it! That’s why it only made sense to me to bring some colour to the April newsletter. -
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Spring is here and it’s bringing colour with it! That’s why it only made sense to me to bring some colour to the April newsletter. -
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Spring is here and it’s bringing colour with it! That’s why it only made sense to me to bring some colour to the April newsletter. -
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It’s no secret that womenswear gets all the press where fashion is concerned. So, in this month’s newsletter, let’s hear it for the boys. -
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It’s no secret that womenswear gets all the press where fashion is concerned. So, in this month’s newsletter, we’re hearing it for the boys. -
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It’s no secret that womenswear gets all the press where fashion is concerned. So, in this month’s newsletter, we’re hearing it for the boys. -
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Newsletter number eight is already on us and this month, I wanted to give Pure Origin the love and attention it deserves. I’ll be taking a look inside the textiles and sourcing industry this month, to ... -
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Newsletter number eight is already on us and this month, I wanted to give Pure Origin the love and attention it deserves. I’ll be taking a look inside the textiles and sourcing industry this month, to ... -
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Newsletter number eight is already on us and this month, I wanted to give Pure Origin the love and attention it deserves. I’ll be taking a look inside the textiles and sourcing industry this month, to ... -
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With Pure London just one week away, I’m getting into the spirit and couldn’t resist bringing you a sneak peek into the most exciting things to come at this season’s show. -
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With Pure London just one week away, I’m getting into the spirit and couldn’t resist bringing you a sneak peek into the most exciting things to come at this season’s show. -
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With Pure London just one week away, I’m getting into the spirit and couldn’t resist bringing you a sneak peek into the most exciting things to come at this season’s show. -
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With Pure London just one week away, I’m getting into the spirit and couldn’t resist bringing you a sneak peek into the most exciting things to come at this season’s show. -
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“The pinnacle of my year is Pure London x JATC” We spoke to Nila Rubia, one of our valued exhibitors about her brand her values and her thoughts on London’s leading Festival of Fashion. Watch our ... -
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Way back when, in September 2018, the SS19 catwalks told us one thing: utility is in. And if this year’s London and New York Fashion Week looks are anything to go by, it’s a trend that’s here to stay. -
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Pure London is back and it has been great to see Olympia buzzing with business activity. The catwalk shows, brought to you in partnership with Drapers magazine, offer exciting moments during the day, ... -
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*Power of One - New season, new pledges* *Fantastic NOT Plastic – Extra re-fill water stations and recycle points installed* https://www.purelondon.com/seminarprogramme -
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In a time where many factories, suppliers and retailers have put a pause on “business as usual”, finding new meaning in the word productivity is crucial. -
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Laurie Pressman, VP of the Pantone Color Institute takes us through the key learnings for AW20/21 and the thinking behind Pantone’s SS21 Colour Stories in Botanica. -
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While the dust settles on another Paris Fashion Week, SS25's standout collections have given the fashion industry plenty to talk about. -
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Recycled fibre from plastic waste for the textile industry is becoming more available than ever as the UN’s #CleanSeas campaign, Plastic Oceans, Surfers against sewage and Greenpeace campaigns amongst ... -
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Following our insightful panel, chaired by Drapers’ Kirsty McGregor, at Fashion Together, we’ve been inspired to learn from businesses already making a difference and take a look at just how the fashi ... -
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As we start to edge closer to the upcoming edition of Pure London, these are the ways to get your pre-show marketing working at its best. -
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In the advent of the designer’s 90th birthday, I was privileged to sit down with one of Dame Mary’s close colleagues Heather Tilbury, who was a Director of the brand, to get a glimpse into the illustr ... -
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Pure London, the UK’s leading, largest, and unmissable trade fashion buying event, is back and pleased to announce the date line for the next edition on 17th – 19th July 2022 at the iconic Olympia Lon ... -
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With a little over a week to go until the UK’s leading trade fashion buying event, Pure London has announced an impressive series of international accessory specialists who will showcase collections w ... -
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In a world where new boundaries are drawn every day, it’s time to break free from the limits. -
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Pure London is delighted to announce British designer Dame Zandra Rhodes to the AW20/21 show for a keynote address on day one. -
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Pure London, the UK’s largest Festival of Fashion, has announced their exclusive content programme for the show’s return to the iconic Olympia London this July. -
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Pure London, the UK’s leading trade fashion buying event taking place on 17th – 19th July 2022 at the iconic Olympia London, has announced that ‘Empowering Change’ is the overarching theme for the sho ...