Inside Fashion

The Inside Fashion blog of Pure London x JATC. Find all the latest insider trends, industry leading topics and all things fashion here. 
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  • The first combined Pure London x JATC show, the London festival of fashion, has partnered with the Romanian Contemporary Jewellery Association (FRDVA) to showcase a directional array of Romanian fashi ...
  • The inaugural Pure London x JATC show, the London festival of fashion, taking place from the 11-13th February 2024 at the iconic Olympia London, will welcome record numbers of new brands demonstrating ...
  • The inaugural Pure London x JATC show, the London festival of fashion, taking place from the 11-13th February 2024 at the iconic Olympia London, will welcome back an array of much-loved international ...
  • The first combined Pure London x JATC show, the London festival of fashion, at Olympia London from the 11-13th February 2024 will host an enlarged POP destination which leads the fashion conversation ...
  • The inaugural Pure London x JATC show, the London festival of fashion, will launch an array of brands into the UK market when it opens its doors on the 11-13th February 2024 at the iconic Olympia Lond ...
  • Pure London x JATC, the UK’s largest festival of fashion, demonstrates their commitment to fostering emerging talent and supporting the next generation of fashion innovators by partnering with Graduat ...
  • Pure London x JATC, the festival of fashion, is thrilled to announce its return together with JATC for the second season. Set to take place July 14th - 16th July 2024, at the iconic Olympia, this comb ...
  • The inaugural combined Pure London x JATC show, the London festival of fashion, at Olympia London from the 11-13th February 2024, has joined forces with Istanbul Apparel Exporters Association (IHKIB) ...
  • Pure London x JATC, the UK’s leading festival of fashion, will return as a combined show for the second season, from 14th-16th July 2024 at the iconic, Olympia London.
  • The first combined Pure London x JATC show, The London Festival of Fashion, will take place on the 11th – 13th February 2024 at Olympia London, creating a revolutionary fashion buying event. 
  • The first combined Pure London x JATC show, the London festival of fashion, at Olympia London from the 11-13th February 2024 will host a dedicated Sustainable destination where buyers will discover an ...
  • Pure London x JATC proudly presented this season’s catwalk trends, inspired by the show’s new trend partner, Trendhub by BDA London.
  • The inaugural Pure London x JATC show, the London festival of fashion, taking place from the 11-13th February 2024 at the iconic Olympia London, reveals an inspirational line-up of brands across the n ...
  • Pure London x JATC, the festival of fashion, will return as a combined show for the second season, from 14th-16th July 2024 at the iconic, Olympia London.
  • The first combined Pure London x JATC show, the London festival of fashion, at Olympia London from the 11-13th February 2024, will host an array of new and established Australian brands set to have bi ...
  • Pure London x JATC, the London festival of fashion, will welcome the return of a host of retailer’s favourite international brands such as Sugarhill Brighton, Henriette Steffensen, The Fika Edit, Noel ...
  • Pure London x JATC, the festival of fashion, closed its doors at Olympia Events, to a vibrant atmosphere celebrating the new season’s collections.
  • Hyve Group announce changes to their 2020 show calendar A brand-new, collaborative “Fashion Together” virtual forum will take place this September Hyve Fashion’s London shows will return to the UK cap ...
  • Fashion buyers in the UK (and beyond) can look forward to a more exciting, efficient and inspirational trip to London for AW24 order writing in February as two of the most influential shows in the tra ...
  • Running parallel to the UK’s leading fashion retail event Pure London on the 17th – 19th July 22 at Olympia London, Pure Origin brings the fashion supply chain under one roof and this season announces ...
  • Pure Origin welcomes 16 leading tech companies including Worldpay, Moxtra and Kornit Digital to the new strategically expanded Tech & Innovation section.
  • Pure Origin expanding into the luxury fashion market with the launch of Origin LUX at the next edition.
  • Within London’s largest festival of fashion Pure London, Pure Origin continues to evolve into the UK’s number one destination for sourcing and manufacturing, knowledge and solutions.
  • Find out more about the launch of the all-new Pure Origin Korea and Morocco pavilions. 
  • Pure Origin demonstrates the value of bringing manufacturing sourcing alongside finished goods Pure Origin team thrilled for the nomination
  • We’ve asked our Pure Origin exhibitors a few simple questions to get to know them better ahead of the February edition. Meet Ruby from Beyond Garments.
  • We’ve asked our Pure Origin exhibitors a few simple questions to get to know them better ahead of the February edition. Meet Ningbo Bridger Power Imp. and Exp. Co.
  • We’ve asked our Pure Origin exhibitors a few simple questions to get to know them better ahead of the AW20/21 show. Meet Spazio Label…
  • We’ve asked our Pure Origin exhibitors a few simple questions to get to know them better ahead of the February edition. Meet Xiamen Kingland Co.
  • We’ve asked our Pure Origin exhibitors a few simple questions to get to know them better ahead of the February edition. Meet Yantai Hero State Co. Ltd.