Inside Fashion
The Inside Fashion blog of Pure London x JATC. Find all the latest insider trends, industry leading topics and all things fashion here.
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Pure Origin, the new home for international garment, fabric and supply chain sourcing, will put the spotlight on Turkey at the next show from 9th – 11th February 2020. -
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To kick off our #InspiredByKindness campaign, take a look at the words of advice and positivity from some friendly faces in the Pure London and Pure Origin teams. -
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AGGÉL Knitwear, Ioannis Skartsaris Who inspires you ? Our sole inspiration is the faith we have in our brand! “Aggel” is making waves in some 14 countries in 3 continents… It is constantly expanding ... -
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1. Who Inspires you? Our inspiration is beauty. It is an attitude, a way of life based on beauty and joy of color. Is not something physical, it’s something magical, that attracts and impacts people. ... -
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Pure London presents: DML Jeans. Hear about their favorite places to shop in London and the steps they are taking in becoming more sustainable.... -
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Paul James Knitwear, Bhavik Master, Director 1.What product(s) / services will you be showcasing at Pure Origin? Natural Fibre Knitwear and Accessories 2. What is one thing that your company does to ... -
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We’ve asked our Pure London exhibitors a few simple questions to get to know them better ahead of the AW20/21 show. Meet Dea Baker from Aqua & Rock… -
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Brodie Cashmere will be joining the line up for Fashion Together. Find out more about this exciting brand. -
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We’ve asked our Pure London exhibitors five simple questions to get to know them better ahead of the AW20/21 show. Meet Nikolas from By Nikolas... -
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We’ve asked our Pure London exhibitors five simple questions to get to know them better ahead of the AW20/21 show. Meet Hannah from Carloe London... -
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We’ve asked our Pure London exhibitors a few simple questions to get to know them better ahead of the AW20/21 show. Meet Iryna Kokhana from Chereshnivska -
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CotiVision will be joining the line up for Fashion Together. Find out more about this exciting brand. -
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“We don’t change the elements. We adapt to them”. Meet Didriksons ahead of Pure London SS20. -
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Making their debut appearance at Pure Origin, it’s a pleasure to bring you a look into the world of fabric supplier East and Silk. -
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We’ve asked our Pure London exhibitors a few simple questions to get to know them better ahead of the AW20/21 show. Meet Nunzia from Fattifatty… -
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In the world of fashion, it’s a well-known fact that the right accessories can transform any outfit. Our jewellery provides an outlet for our own personal expression, making even the plainest outfit t ... -
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We’ve asked our Pure London exhibitors a few simple questions to get to know them better ahead of the AW20/21 show. -
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We’ve asked our Pure London exhibitors a few simple questions to get to know them better ahead of the AW20/21 show. Meet Olena from GussevaKids… -
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In today’s digital world, tech’s gone fashionable. We sat down with Tony Limrick from Swedish brand iDeal of Sweden to find out more. -
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Joining the Bubble at Pure line up all the way from Nigeria, it’s a pleasure to introduce Imani Kids. Inspired by her own daughter, founder Jumoke Alaka injects her designs with a sense of fun and vib ... -
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We’ve asked our Pure London exhibitors a few simple questions to get to know them better ahead of the AW20/21 show. Meet Nataliya Heysun from JEISONI. -
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Joko Edu will be joining the line up for Fashion Together. Find out more about this exciting brand. -
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Jovanna London will be joining the line up for Fashion Together. Find out more about this exciting brand. -
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Pure is proud to present up and coming occasionwear brand Just To Say… London. I sat down with the brand’s founder and friend of the show Daniel Miller to find out more about this exciting new label. -
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We’ve asked our Pure London exhibitors a few simple questions to get to know them better ahead of the AW20/21 show. Meet Kish from Krystal London… -
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Ahead of Pure Origin’s July showcase, I sat down with Rose at Mandarin Silk to find out more about this leading fabric supplier. -
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We’ve asked our Pure London exhibitors six simple questions to get to know them better ahead of the AW20/21 show. Meet Matthew O’Brien, founder of his eponymous brand of bespoke and ready to wear mens ... -
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With sustainability at the forefront of everything they do, I couldn’t miss the opportunity to catch up with designer Teresa Perna, to hear the story of Mayd in Chyna. -
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We’ve asked our Pure London exhibitors a few simple questions to get to know them better ahead of the AW20/21 show. Meet Sara Nelmes from MerinoSnug. -
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We’ve asked our Pure London exhibitors five simple questions to get to know them better ahead of the AW20/21 show. Meet Goisa from NAGO...