Inside Fashion
The Inside Fashion blog of Pure London x JATC. Find all the latest insider trends, industry leading topics and all things fashion here.
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The Pure London newsletter is back, and it’s got a brand new content editor! In this month’s edition, I’ll be taking you through some of my highlights from my very first season at Pure London as the c ... -
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Meet the Indies… Meera Kumar, Lounge of Lewes The Pure London buzz attracts buyers from companies big and small to the halls of Olympia London each and every season. It’s always exciting to hear from ... -
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Retailers the world over will have heard the following old chestnut: “the customer is always right”. But how can the customer always be right when it’s becoming increasingly apparent that the custom ... -
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Mary Creagh MP – “Fashion has been marking its own homework for too long -
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Activist and icon, Katharine Hamnett CBE created a stampede for her infamous Second Referendum Now and Fashion Hates Brexit slogan t-shirts as she gave them away for free to the audience after her tal ... -
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In Conversation with Lucy Siegle on Monday 11th February at 12.30pm Leading festival of fashion, Pure London is delighted to welcome Chair of the Environmental Audit Committee (EAC) Mary Creagh MP to ... -
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With Pure London and Pure Origin just a few weeks away, we’re getting ready to celebrate some of the most exciting brands, designers, suppliers and manufacturers from around the world. In the run up t ... -
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Power of One being adopted across ITE Group’s portfolio of fashion and retail shows including the Spring and Autumn Fairs. Last year, festival of fashion Pure London launched the hallmark Power of One ... -
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When it comes to design, colour is so key – but why? Ahead of her appearance at Pure London AW19/20, I sat down with Abigail Bruce, Marketing Director at Pantone, to find out more about Pantone’s colo ... -
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See the latest Turkish brands who will be showcasing their AW19-20 collections at Pure London -
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It’s no secret; sustainability’s kind of a big deal in fashion right now. As big brands, designers and retailers step up to the eco-friendly plate, we thought we’d explore the topic a bit more and tak ... -
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The AW19/20 edition of the Pure London Purely Pure lookbook. -
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With Pure London and Pure Origin just a few weeks away, we’re getting ready to celebrate some of the most exciting brands, designers, suppliers and manufacturers from around the world. -
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With Pure London and Pure Origin just a few weeks away, we’re getting ready to celebrate some of the most exciting brands, designers, suppliers and manufacturers from around the world. -
If there’s one word that sums up the modern world, it’s “fast”. Food, entertainment, transport, fashion, all have one thing in common: today’s consumers want them all and they want them now. The mad r ...
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New year, new show section. We’re so excited to be launching Bubble at Pure, which promises to be one of the highlights of this season’s edition (and many more to come!) Like kids themselves, kidswear ... -
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It’s a cliché, but it’s true: the only constant is change. In our ever-evolving modern world, the fashion industry moves at an increasingly fast pace. For businesses large and small, keeping up with t ... -
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There’s no doubt about it: conscious is cool right now. With issues of environmental friendliness, ethical working conditions and animal rights fresh on the lips of many in the industry right now, the ... -
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Like any creative industry, fashion invariably takes its cues from the world around it. In a year that has been eventful, to say the least, we take a look at what’s happened in the world of fashion as ... -
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With a new season, comes new collections and the scene for the upcoming Jacket Required and Pure London shows has been set perfectly. This weekend (5th – 7th January), London Fashion Week Men’s showca ... -
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Between social media and the influence of smartphones, technology has changed the way customers shop. In a world where modern life seems synonymous with instant gratification, consumers are looking fo ... -
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Activist and icon, Katharine Hamnett CBE will take to the stage at festival of fashion Pure London to deliver a hard-hitting keynote speech about the fashion industry. -
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Visitors to February’s fashion trade show Pure London will be treated to a re-edited layout and a surge of new British and international brands who have signed up to showcase their AW19/20 collections ... -
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1. Who Inspires you? Our inspiration is beauty. It is an attitude, a way of life based on beauty and joy of color. Is not something physical, it’s something magical, that attracts and impacts people. ... -
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Within London’s largest festival of fashion Pure London, Pure Origin continues to evolve into the UK’s number one destination for sourcing and manufacturing, knowledge and solutions. -
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Leading festival of fashion Pure London is delighted to announce a collaboration with the Conscious Fashion Campaign (CFC) supported by the United Nations Office for Partnerships at the February 2019 ... -
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AGGÉL Knitwear, Ioannis Skartsaris Who inspires you ? Our sole inspiration is the faith we have in our brand! “Aggel” is making waves in some 14 countries in 3 continents… It is constantly expanding ... -
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Paul James Knitwear, Bhavik Master, Director 1.What product(s) / services will you be showcasing at Pure Origin? Natural Fibre Knitwear and Accessories 2. What is one thing that your company does to ... -
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Pure London presents: DML Jeans. Hear about their favorite places to shop in London and the steps they are taking in becoming more sustainable.... -
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And in times like the current ones, which happen to be extremely challenging on a number of issues and on a global scale, how did the designers and brands showing at London Fashion Week and at the oth ...