Inside Fashion
The Inside Fashion blog of Pure London x JATC. Find all the latest insider trends, industry leading topics and all things fashion here.
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We’re not going to stop talking about sustainability, and ethical and conscious fashion has been the main focus this year, but as a brand, you might not know where to start. Here are a few things you ... -
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The AW19/20 show is closer than you think, and our brand list is filling up fast. With over 13,000 individual collections to choose from, we thought we’d make things easier for you and highlight our t ... -
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Pure Origin is excited to be expanding on the tech and innovation offerings at the show and our newest exhibitor, Sewport, is an innovative fashion technology platform for designers and manufacturers. ... -
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When Pure London made the conscious choice of introducing the new Gen Z sector it left a few of us wondering, so off the back of WGSN’s White Paper on Gen Z, I thought I’d unpack it and explain it, on ... -
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With fashion month drawing to an end, it’s left us feeling hopeful for the future. New York Fashion Week continued to celebrate body positivity and the British Fashion Council championed Positive Fash ... -
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Our AW19/20 campaign is officially live, and our new manifesto Redefining Disruption is not only a nod to the future of fashion, but an expansion on our Power of One campaign and the aim continues to ... -
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As Pure Origin continues to grow from strength to strength, it’s our key partners such as ASBCI and Sedex that ensure we constantly bring you the most up-to-date industry information. For February 201 ... -
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Pure London, the largest festival of fashion in London, is delighted to announce that children’s fashion trade show Bubble, is re-launching at Pure London for the February 2019 edition. Read the lates ... -
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Pure London, the largest festival of fashion in London, is pleased to announce that the menswear section of Moda, Moda Gent, will re-locate to Pure London and join the Pure Man line-up for the Februar ... -
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Bold in its approach and unapologetic in its creativity, in 2019 Pure London’s Festival of Fashion will redefine disruption for the fashion community. In this time of uncertainty, Pure London’s aim is ... -
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From emerging designers to premium brands, exciting menswear and adorable kidswear, the SS19 Post Show Guide is here to give you an abundance of inspiration. Get ready to rediscover the collections yo ... -
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A lot has happened since we launched our sourcing show Pure Origin earlier this year in February. We promised to connect you with the entire world and indeed that’s exactly what we did. -
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Bringing you a little bit more this season, from our inspirational catwalks with a dedicated scene by Graduate Fashion Week to an incredible line-up of speakers, including social media it-girl Maya Ja ... -
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Earlier this year, we launched our new Conscious sector as a nod to the future of sustainable fashion. Having brands such as People Tree, Zola Amour and Mud Jeans joining us for the first edition, we ... -
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With the Pure Origin show just around the corner, I took the opportunity to find out more about our UK based exhibitor, Farrar Studios. Read the full interview here. -
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Having joined the BBC Radio1 family only last year, Maya has recently been announced as their solo presenter for Fridays’ popular Breakfast Show and again on Saturdays’ primetime slot. For her keynote ... -
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Bringing the newest products straight from Istanbul, view this exclusive preview of the latest collections from the Turkish brands showcasing at Pure London SS19. Browse the lookbook and find new favo ... -
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Earlier this year, Pure London launched Pure Conscious together with Common Objective, and we have since then worked together to drive the conscious and sustainable thinking forward. I took the opport ... -
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Our SS19 edition of the Pure Inspiration LookBook is filled with inspiration, from emerging designers to premium brands and reimagined menswear. Get ready to find new favourites to add to your list. -
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Two weeks ago, Central Saint Martins hosted their Design Degree show which showcased projects from an endless list of very talented students. Within that, they had an installation of sustainable and i ... -
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With Fashion Revolution week still fresh in our minds and the question ‘who made my clothes?’ on our lips and Instagram feeds, we take pause and talk with some of this July’s raw material and garment ... -
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Pure Origin is excited to introduce, Soko Chimica. Exhibiting within our denim sector this July, Soko Chimica is an Italian chemical production company that is changing the way we produce denim and I ... -
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We take a look at how fashion brands can bring transparency, and traceability from fibre to finished garment within UK & offshore supply chains. -
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Miguel Sousa is a garment supplier based in Portugal producing both outdoor & indoor clothing. We are excited to welcome them to Pure Origin this July. We caught up with the team to find out more abou ... -
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Ever wondered how you actually catch a buyer’s attention? I spoke to Asiya Durrani, luxury buyer and brand director for leading international fashion brands. She shared a few key tips on how to get no ... -
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Whilst Taiwan might be known for its buzzing city life and incredible natural scenery, it’s also one of the leading manufacturing countries for synthesized materials used for athleisure wear. Pure Ori ... -
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With London Fashion Week: Men’s slowly creeping up on us, we look at the menswear brands you definitely shouldn’t miss at this season’s Pure Man in July. From minimalist Japanese tailoring and reimagi ... -
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With a week surrounding exciting and directional conversations around sustainability and a move to a circular supply chain, we welcome back one of our key exhibitors, Thermore®. Based in Italy, the co ... -
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For the July show, Pure Origin will introduce a focus on the denim industry and the way brands continue to look for alternative ways to make denim more sustainable, from new materials through to new p ... -
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Caryn Franklin MBE, former fashion editor and co-editor of i-D Magazine and prime-time BBC TV presenter, is a multi-platform broadcaster, fashion and identity commentator and activist.