Inside Fashion
The Inside Fashion blog of Pure London x JATC. Find all the latest insider trends, industry leading topics and all things fashion here.
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Men’s fashion is something of a hot topic right now and with Pure London right around the corner, we're taking a menswear time trip... -
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The inaugural Pure London x JATC, the London festival of fashion, closed on a high following three highly productive days combining trend-led fashion, inspiring and educational content, global network ... -
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What could the rising trend for seasonless fashion mean for your business? -
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Pure Origin offers access to the full fashion supply chain, answering every need from concept through to finished collection. As the UK’s leading fashion trade show, the Festival of Fashion provides a ... -
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Both in terms of industry growth and exciting innovation, the kidswear sector has been busy with the business of growing up. Fresh from Bubble at Pure this July, here’s what we’ve been seeing in the k ... -
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With a week surrounding exciting and directional conversations around sustainability and a move to a circular supply chain, we welcome back one of our key exhibitors, Thermore®. Based in Italy, the co ... -
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From vegan soles to coffee ground trainers, footwear is well and truly at the forefront of the sustainable fashion revolution. Since there’s so much being done to keep our feet earth-friendly, I decid ... -
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Geraldine Wharry outlines the macro trends shaping our industry as we know it. -
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Every year, the first Monday in May, The Metropolitan Museum of Art in New York host a fundraising gala we all know and love as The Met Gala. It’s one of the most important and prestigious events in t ... -
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Meet Pure London’s newest recruit for SS19, Lace & Beads. Based in London, the brand’s focus is to make occasion wear accessible to the wider market – without compromising on quality. Read the full in ... -
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Since the digital retail revolution is showing no signs of slowing down, we thought we’d look into the role fashion subscription services play, as well as the challenges they face… -
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If there’s an upside to the accelerating retail closures, it’s the opportunity it presents for brands (large and small) to experiment and innovate with a pop-up. -
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In the last few months, conversations surrounding diversity and inclusivity have become particularly prevalent. Geopolitical issues and social movements including the US election, Black Lives Matter, ... -
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The London Marathon is this weekend and it's got me thinking about the place the athleisure trend holds in the high fashion collections of right now. -
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Visitors to February’s fashion trade show Pure London will be treated to a re-edited layout and a surge of new British and international brands who have signed up to showcase their AW19/20 collections ... -
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From emerging designers to premium brands, exciting menswear and adorable kidswear, the SS19 Post Show Guide is here to give you an abundance of inspiration. Get ready to rediscover the collections yo ... -
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Ever wondered how you actually catch a buyer’s attention? I spoke to Asiya Durrani, luxury buyer and brand director for leading international fashion brands. She shared a few key tips on how to get no ... -
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Retail is a risky business, particularly in the current economic climate. When I became editor of Attire Accessories... -
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Digital is now ‘influencing’ a considerable 70% of all sales at Burberry, revealed the British luxury giant... -
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What does the Gucci Garden and a 17th Century couture dress have in common? They both look to nature for inspiration. Fashioned From Nature is the new exhibition at the V&A that will make you think t ... -
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Ahead of her session at Fashion Together Laurie Pressman, VP of the Pantone Color Institute talks through SS21's colour trends. -
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Coachella might have closed its doors on Sunday, but it officially opened festival season. -
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Find out how you can develop a PR campaign that's truly one of a kind with Boss Your PR founder, Fiona Minett. -
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Our office is abuzz with excitement, and not just because of the football. Pure London x JATC is really ‘just around the corner’. We are awash with amazing exhibitors and have an awesome speaker lin ... -
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Fashion trends and jewellery keep upgrading with every passing season. Enthusiast designers are constantly experimenting with traditional and modern trends to keep up with consumer demand for newness. ... -
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2025 is shaping up to be a groundbreaking year in fashion, where consumer preferences are steering the industry toward unprecedented innovation and creativity. -
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Pure London x JATC provides an exceptional opportunity for fashion retailers to connect with industry experts, discover new trends, and expand their network of partners and suppliers. In this article, ... -
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When we think of the word “trend” we generally think of the latest looks and most of-the-moment styles. But how many of our trends are actually brand new? Whilst a trend is generally synonymous with c ... -
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Based on intelligence provided by our trend partners over at Unique Style Platform, I’ve pulled together a quick overview of the key trends to look out for this buying season. -
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Jane Kellock, the creative director of Unique Style Platform will talk through the four key macro trends that define Autumn/Winter 20/21.