Inside Fashion
The Inside Fashion blog of Pure London x JATC. Find all the latest insider trends, industry leading topics and all things fashion here.
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The Department for International Trade has released a series of new regulations outlining how trade must be conducted between the UK and the EU from 1st January 2021. Of course, these new rules are co ... -
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In the coming weeks we will be outlining some of the key rules and regulations to help you understand exactly what Brexit will mean for your business. -
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Festival of Fashion, Pure London closed its doors today after a successful three days of business and inspiration welcoming visitors from over 80 countries. -
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Many retailers face difficulties when navigating and managing their online presence. Selling digitally has many advantages, from being able to reach customers worldwide to minimizing the impact of ris ... -
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Learn all about key pieces and colours to buy for the upcoming season with Deryane Tadd, Founder and Owner of The Dressing Room. Find out what she has to say about the best way to drive footfall and b ... -
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If there’s one word that sums up the modern world, it’s “fast”. Food, entertainment, transport, fashion, all have one thing in common: today’s consumers want them all and they want them now. The mad r ... -
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Meet Jokotola Edu-Phillips, founder of Joko Edu as we celebrate Black History Month. -
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This July, exhibitors and visitors gathered at the iconic catwalk for the inaugural Pure London x JATC Exhibitor Awards. These awards shine a spotlight on the innovative brands and visionary designers ... -
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It is with heavy hearts that we at Pure London mark the passing of our former esteemed colleague, Louise Young. -
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People and community are at the heart of everything Pure London stands for. So, since International Women’s Day is this weekend, we wanted to celebrate some of the incredible women who make the Festiv ... -
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Andrew Xeni is a visionary technology and retail entrepreneur. After building a successful manufacturing business supplying the UK high street, Xeni went on to create eco conscious brand, Nobody’s Chi ... -
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As e-commerce continues to dominate the shopping experience, fashion brands are increasingly adopting innovative technologies to meet the growing demands of online consumers. -
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With the lockdown leading us into a new normal in our work and personal lives alike, the need for authenticity has never been more important. As part of our Fashion Together virtual forum, Lauretta Ro ... -
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AW20/21 speaker, Bukola Dagiloke shares her insights into changing consumer behaviour during and following the pandemic. -
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Hyve Group is excited to announce the return of Pure London x JATC and Source Fashion in February 2025, marking a significant step forward in the evolution of connecting its fashion events and launchi ... -
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Two weeks ago, Central Saint Martins hosted their Design Degree show which showcased projects from an endless list of very talented students. Within that, they had an installation of sustainable and i ... -
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From textile production to international shipping, it’s safe to say that much of the fashion industry’s carbon footprint isn’t small. -
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Pure London, the UK’s leading fashion buying show, welcomed thousands of retailers from across the UK including Hoopers, Øst London, Jane Young, Agatha Boutique, McElhinneys, N Shelly, LilyRose Boutiq ... -
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Brodie are a distinctive British brand known for their luxurious cashmere and cotton silk pieces. With roots in the heart of Yorkshire, Brodie Cashmere are a family-owned business that has taken the c ... -
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Discover the Taiwanese exhibitors joining the line up at Fashion Together. -
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Pure London, the UK’s largest Festival of Fashion, will open its doors at Olympia London this Sunday 16 July. -
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The inaugural Pure London x JATC show, the London festival of fashion, will open its doors on Sunday 11th February 2024 at the iconic Olympia London. Visitors will discover record numbers of new colle ... -
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Access our downloadable write up from Fashion Together September 2020. -
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The autumn 18 edition of trade show Pure London was bustling with buyers in the main hall, and new sections added interest. -
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The perfect outfit’s just not the perfect outfit without the right accessories, so I’ve picked a few of the names adding a little something extra to Pure London AW20/21. -
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Pure London is well known as a leading UK destination for womenswear buyers. To celebrate our largest sector, I’ve chosen five of my favourite womenswear brands who’ll be joining us at Olympia London ... -
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Find out which collections our editor is loving ahead of Fashion Together. -
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From bellwethers to new brands, there’s plenty to see at Pure London’s AW20/21 edition. To get you excited for the season ahead, I’ve picked out a few of my favourites from across the show. -
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With everything covered from raw fabrics, to finished apparel, I’ve picked out a few names you should be keeping an eye on at Pure Origin. -
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Since 2018, Pure Conscious has provided a space for ethical and sustainable brands making a difference in the fashion industry. Find out who's on the line-up for AW20/21.