Inside Fashion
The Inside Fashion blog of Pure London x JATC. Find all the latest insider trends, industry leading topics and all things fashion here.
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Founder of PAVEMENT, Janna Walker, joined Pure London x JATC for an insightful Q&A about her interactive retail store on Sunday 11 February 2024. In case you missed it, here are some of the highlights ... -
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Amorphous shapes and free-flowing lines have become commonplace within fashion collections and gallery walls alike, as consumers look to mix and match to express their individuality. -
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In this episode, we are joined by Emily Gordon-Smith, Content Director at trends and insights business Stylus, which specialises in helping businesses to understand their future consumer and the produ ... -
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The fashion industry has always favoured tall and skinny models, if you look into catwalk footage of the past decades, they tend to look quite similar. But over the past few years, things have been ch ... -
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Stella McCartney has always been a pioneer in terms of sustainability. Her brand is always looking for new materials that are both cruelty free and environmentally friendly. Her campaigns are always e ... -
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When it comes to branding, marketing and Public Relations, many businesses take matters into their own hands. This can be time consuming and Return on Investment can become elusive if one doesn’t have ... -
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People are wearing activewear not only for physical activities that improve their well-being, but also as casual clothing. The activewear market is expected to grow considerably over the coming years. ... -
Trends keep evolving and play an important role in business growth. Fashion Questions… What consumer profiles should your business look into? This is the question of this episode featuring Promostyl, ...
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Over the past few years, experiential retail has become a buzzword as a strategic way of building customer loyalty and drive business growth. But will this continue to be relevant in the future, consi ... -
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Much has been written about brand building, from creating a marketing strategy to grow your business to forming an emotional connection with your customers. But for many it’s still puzzling. How to bu ... -
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According to an in-depth research and analysis by the MBS Group and the British Retail Consortium, about Diversity and inclusion in UK retail, 91% of retailers have a D&I strategy, “but generally many ... -
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Traditional retailers are developing omnichannel capabilities pioneered by their tech-first counterparts, investing in technology and innovation. Businesses with an elevated purpose and greater sustai ... -
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Generation Z, also known as Gen Z, is the demographic cohort born between the mid-1990s and the mid-2010s. This generation is known for its digital proficiency, social consciousness, and global perspe ... -
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What will the future retail store look like? This is the question of our second episode of Fashion Questions… To help us understand where the retail market is heading, our content editor, Lina Vaz, ta ... -
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Traditional brick-and-mortar shops are facing challenging times. The retail landscape has undergone a remarkable transformation due to the pervasive influence of digital technology and shifting consum ... -
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In an industry characterised by fierce competition and ever-changing consumer preferences, it is crucial for fashion brands to constantly innovate and adapt. Koral Ibrahim, Founder and Managing Direct ... -
On this episode, Lina Vaz, Content Editor at Hyve, talks to Charlotte Williams, a business consultant, and former Vice President of Content at Cannes Lions, an International Festival of Creativity and ...
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Businesses need to align with their customers’ core values around sustainability, such as care for our planet, fair working conditions across the whole supply chain and animal welfare. Annick Ireland ... -
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According to McKinsey & Company, a global management consulting firm, “certain groups of talented individuals – in particular, people of colour – struggle to break into the [fashion] industry, and tho ... -
Buyers and designers are always looking at colour trends to ensure they offer the right products at the right time. Purchasing decisions need to align with what customers want to buy. But how do you k ...
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There is definitely a buzz around the metaverse, from 3D stores to NFTs, the retail industry is venturing into this new ground to reach to consumers and increase sales, and not necessarily in cryptocu ... -
The pandemic has accelerated the transformation of the retail industry, physical stores move location much more frequently, and many businesses are using popups to test the market sometimes for only a ...
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Many retailers struggle to keep up with the sustainability movement. Businesses need to consider ESG – short for Environmental, Social and Governance – a set of standards measuring their impact on soc ... -
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We’ve put together a list of some of the essential resources to help you steer your business through this difficult time. -
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In just two months’ time the next edition of Pure London x JATC, the Festival of Fashion, will take over the iconic Olympia London. -
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Gloria Sandrucci, Event Director and Juls Dawson, Founder of JATC welcome you to their first combined show, Pure London x JATC 11-13 February, Olympia London -
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It’s easy to feel overwhelmed by the current state of affairs, given the UK inflation rate and the rising cost of living. According to the Office for National Statistics, “Retail sales volumes fell by ... -
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3 top tips to help you see real ROI on your time at Pure London… -
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RIXO's new 5,000 square foot flagship store is a prime example of experiential retail. It has a coffee kiosk and a beautifully designed cocktail bar where customers can enjoy the brand's experience. D ... -
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As an industry, so much of fashion is tied up in both self-expression and cultural values. Recently, the conversations surrounding LGBTQ+ identities have opened up across the media and it’s given fash ...