Inside Fashion
The Inside Fashion blog of Pure London x JATC. Find all the latest insider trends, industry leading topics and all things fashion here.
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We loved meeting Bolupe at Pure London back in July 2019 for the SS20 season. During this difficult and ever-changing period, we’ve been in touch with Bolupe to find out how she’s been navigating the ... -
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During this difficult and ever-changing period, we’ve been in touch with Marcella Gift, founder of Emme Cadeau, to find out how she’s been navigating the current circumstances. -
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We loved meeting Nancy at Pure Origin in February. During this difficult and ever-changing period, we’ve been in touch with Nancy to find out how she’s been navigating the current circumstances, as we ... -
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Expert futurist, Geraldine Wharry explores the key macro trends that will impact the industry and forecasts for the future. -
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Ahead of February’s edition of Pure Origin, get a sneak peek of the trends in store for the Pure Origin catwalk. -
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It was really inspiring to hear from Arizona Muse, fashion model and environmentalist, and Dana Thomas, fashion journalist, author and contributing European sustainability editor at British Vogue. Bot ... -
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Changing retail and digital landscapes have blurred the boundaries between fashion and lifestyle, so naturally, we thought we’d investigate why. -
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We're looking ahead to the next decade in fashion... -
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There are many things to consider when planning a fashion event. First of all, it should have a clear purpose, as this will dictate many other elements such as audience, budget and location. It can be ... -
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Pure London x JATC, the festival of fashion, opened its doors under the sunshine at Olympia Events, to a joyful atmosphere celebrating the new season’s collections. Welcoming retailers from across the ... -
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In collaboration with the French Womenswear Federation (FFPAPF) and "Wholesale is not dead", Gloria Sandrucci, Director of Pure London and Suzanne Ellingham, Head of Content are interviewed in this po ... -
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In the journey towards a more sustainable fashion future, understanding and adhering to evolving sustainability legislation has become vital for fashion companies worldwide. At Pure London x JATC, we' ... -
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Hear what Geraldine Wharry had to say ahead of her session at Fashion Together. -
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Meet Fashion Together speaker and founder of Conscious Fashion Campaign, Kerry Bannigan. -
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Ahead of her appearance at Fashion Together, we spoke to Kirsty McGregor to find out all about her upcoming panel session. -
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Fashion Together may be over, but that doesn’t mean you can’t still discover the latest must-have accessories collections, handpicked from our exhibitor community. -
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Fashion Together may be over, but that doesn’t mean you can’t still discover the latest must-have womenswear collections, handpicked from our exhibitor community. -
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Fashion Together may be over, but that doesn’t mean you can’t still discover the latest must-have womenswear collections, handpicked from our exhibitor community. -
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Fashion Together may be over, but that doesn’t mean you can’t still discover the latest must-have footwear collections, handpicked from our exhibitor community. -
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Fashion Together may be over, but that doesn’t mean you can’t still discover the latest suppliers, manufacturers and innovators handpicked from our exhibitor community. -
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Share Your Expertise: Join Our Network of Industry Thought Leaders. -
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No longer do we have to produce fabrics, yarns and leathers in the same conventional ways we have in the past. With new technology’s emerging and the industry pushing funding into innovation in raw ma ... -
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We take a look at how fashion brands can bring transparency, and traceability from fibre to finished garment within UK & offshore supply chains. -
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With the increase in private label collections, impact of Brexit, the growth in sustainability and innovative materials and practices, and following a huge amount of market research we realised that w ... -
Discover your place at Pure London's Festival of Fashion this February.
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Discover your place at Pure London's Festival of Fashion this February. -
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Henry David Thoreau, the 19th-century counterculture... -
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What will the future retail store look like? This is the question of our second episode of our new in-house fashion podcast, Fashion Questions… To help us understand where the retail market is heading ... -
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We spoke with George Davies, the renowned retail legend and the mastermind behind GWD, ahead of Pure London, where he will be our keynote speaker. With a career spanning over five decades, George Davi ... -
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Pure London has announced retail legend George Davies as a keynote speaker headlining the content programme on Sunday 16th July at 1.30pm with a session titled In Conversation With George Davies, when ...