Inside Fashion
The Inside Fashion blog of Pure London x JATC. Find all the latest insider trends, industry leading topics and all things fashion here.
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The Festival of Fashion is truly international, bringing in visitors from every corner of the world. I spoke to three of them to find out more about where they come from and why they're joining us thi ... -
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With the Pure Origin show just around the corner, I took the opportunity to find out more about our UK based exhibitor, Farrar Studios. Read the full interview here. -
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Discover our virtual forum, Fashion Together, taking place on 1st and 2nd September 2020. -
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Discover more about Pure Origin's unique trend-led catwalk. -
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Owners of the UK’s leading fashion trade shows Pure London, Jacket Required, Moda and Scoop, ITE Group plc is pleased to announce its change of name and new brand identity to Hyve Group plc. -
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Pure London, the UK’s leading trade fashion buying event which takes over Olympia London from the 17th – 19th July 2022, has announced its full content programme including a styling session with ITV’s ... -
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Opening day of Pure London, the UK’s leading fashion buying show, welcomed a host of buyers from across the UK including John Lewis, Gerrards, ASOS, White Feather, Evalucia, Chattertons, Iris, EQ Woma ... -
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The opening day of the inaugural Pure London x JATC show, the London festival of fashion, welcomed hundreds of retailers from across the UK and internationally including ASOS, Lark London, Jarrolds, P ... -
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Karen Radley, Founder of Scoop in conversation over a cup of coffee with fashion designer Anne-Marie Holdsworth. Founder of Brodie Cashmere and Wispr. -
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Activist and icon, Katharine Hamnett CBE created a stampede for her infamous Second Referendum Now and Fashion Hates Brexit slogan t-shirts as she gave them away for free to the audience after her tal ... -
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Caryn Franklin MBE, former fashion editor and co-editor of i-D Magazine and prime-time BBC TV presenter, is a multi-platform broadcaster, fashion and identity commentator and activist. -
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Having joined the BBC Radio1 family only last year, Maya has recently been announced as their solo presenter for Fridays’ popular Breakfast Show and again on Saturdays’ primetime slot. For her keynote ... -
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Our first presentation focuses on the trend chosen to drive the entire show: Nobleness. We are breaking traditional codes of Power Dressing. When coming up with that new trend in our office, we notice ... -
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As the pandemic continues to make its effects known around the world, global sourcing has been hugely impacted. -
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Jacquie Lawes, branding expert, designer and founder of Bailey & Roo shares the secrets to creating a successful brand. -
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Guest post: Thakane Bazill With over 8 years of experience in the fashion and apparel industry, Thakane is an expert in sustainable supply chain strategy, business development, and consulting. Her ext ... -
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For the July show, Pure Origin will introduce a focus on the denim industry and the way brands continue to look for alternative ways to make denim more sustainable, from new materials through to new p ... -
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When Fashion Week makes its way across the pond fresh from New York each year, there’s a lot to pay attention to. Here are some of my favourite trends from this season’s catwalks to get you inspired. -
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With a new season, comes new collections and the scene for the upcoming Jacket Required and Pure London shows has been set perfectly. This weekend (5th – 7th January), London Fashion Week Men’s showca ... -
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Ever since the ‘boyfriend jean’ and the ‘boyfriend blazer’ entered fashion’s lexicon, menswear has been flexing its muscles. -
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“Clothing brands and retailers should pay a penny on every garment they sell”. That’s according to MP’s, anyway. February 2019 saw many MPs get behind a scheme designed to make the fashion industry mo ... -
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Pure Origin is excited to introduce, Soko Chimica. Exhibiting within our denim sector this July, Soko Chimica is an Italian chemical production company that is changing the way we produce denim and I ... -
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As our living rooms and dining tables have transformed into our offices, our wardrobes have seen a slight change too. I thought I’d share some of our working from home fashion tips and ideas… -
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Get noticed at Pure Origin this season with these stand tips for success. -
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We have put together a short guide to take you through how to prep for your visit, what to expect at the show and follow up steps you may want to take. Download your guide at the link below and learn ... -
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In case you missed it, our 2020 theme is all about the wanderers, the creatives and the boundary-less. Pure London’s Nomad theme celebrates a modern world in which everything is connected, and anythin ... -
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With Pure London less than one week away, it's high time we got to know this season's keynote. -
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Pure Origin is constantly evolving and our list of exhibiting manufacturers and fabric suppliers continues to grow. For the July show, we’re also very excited to introduce our first Textile Designer, ... -
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I spoke to ageism trailblazer Jacynth Bassett ahead of her appearance on the Future Stage at Pure London SS20.