Introducing the Pure London x JATC Awards, a prestigious new initiative designed to honour the outstanding achievements of brands and designers in the fashion industry. 

These awards celebrate the innovation, creativity and excellence that define our community, spotlighting those who are pushing boundaries and setting new standards in fashion. With categories recognising everything from emerging talent to established brands, the Pure London x JATC Awards highlight the diversity and vibrancy of the fashion world, offering a platform for industry leaders and trendsetters to be acknowledged and celebrated for their exceptional contributions. Take a look at this season’s winners:  

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