Inside Fashion
The Inside Fashion blog of Pure London x JATC. Find all the latest insider trends, industry leading topics and all things fashion here.
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Meet the Pure London content editor, Emma Wilder -
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And in times like the current ones, which happen to be extremely challenging on a number of issues and on a global scale, how did the designers and brands showing at London Fashion Week and at the oth ... -
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When it comes to design, colour is so key – but why? Ahead of her appearance at Pure London AW19/20, I sat down with Abigail Bruce, Marketing Director at Pantone, to find out more about Pantone’s colo ... -
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Here’s some of the Pure London team’s favourite trends from this year’s Oscars… -
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Discover the Sustainable Development Goals, the blueprint to help us #BuildBackBetter. -
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Stay Sustainable, created by Aqua Rock. Designed to help you become or continue as a sustainable and more ethical friendly business. -
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Aqua Rock buys t-shirts from high street retailers abandoned stock in Bangladesh to help support factories and their staff in the COVID-19 crisis. -
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From political statements to planet-saving activism, there’s no doubt in our minds that fashion has the power to change the world. -
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The pandemic has certainly accelerated ecommerce, so much so that some people even questioned the survival of the high street. Many businesses were forced to close their bricks-and-mortar stores, whil ... -
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Pure London, the UK’s leading trade fashion buying event which takes over Olympia London from the 17th – 19th July 2022, has announced model and activist Arizona Muse and Dana Thomas, author of Fashio ... -
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Over the last few years we have seen amazing progress in the field of tech, which has touched every aspect of the fashion supply chain and has also been integrated into wearable technology itself. The ... -
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Guest Writer: Rachel Sheila Kan of Real Circularity. Rachel is a fashion circularity specialist and co-founder of Real Circularity™, a place to find out no nonsense, easy, accessible bitesize pieces ... -
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How to find sustainable children’s clothing brands? What qualifies as sustainable fashion? Consumers want to find answers to these questions, but it may take a long time to check sustainability creden ... -
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Our Senior Marketing Executive, Lucy Green, had the pleasure of spending an afternoon with Henrietta founder and designer at H. Holderness. Find out what she had to say. -
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Find out what happened when Lucy spoke to Gabrielle Urquhart, co-founder of body positive swimwear brand In'A'Seashell. -
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Pure Origin is excited to be expanding on the tech and innovation offerings at the show and our newest exhibitor, Sewport, is an innovative fashion technology platform for designers and manufacturers. ... -
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There’s no doubt about it: conscious is cool right now. With issues of environmental friendliness, ethical working conditions and animal rights fresh on the lips of many in the industry right now, the ... -
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New year, new show section. We’re so excited to be launching Bubble at Pure, which promises to be one of the highlights of this season’s edition (and many more to come!) Like kids themselves, kidswear ... -
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With London Fashion Week: Men’s slowly creeping up on us, we look at the menswear brands you definitely shouldn’t miss at this season’s Pure Man in July. From minimalist Japanese tailoring and reimagi ... -
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The AW19/20 show is closer than you think, and our brand list is filling up fast. With over 13,000 individual collections to choose from, we thought we’d make things easier for you and highlight our t ... -
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As part of our March 2021 newsletter takeover with the Trend Atelier community founded by Fashion Futurist Geraldine Wharry, we unpack their 2021 future trend theme “The Biggest Innovation is Philosop ... -
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Watch the winner of BBC TWO ‘All That Glitters’ competition, Piers Carpenter, who is passionate about jewellery and has impressed the judges with his craftsmanship and determination to succeed. He tal ... -
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Pure London, the largest festival of fashion in London, is delighted to announce that children’s fashion trade show Bubble, is re-launching at Pure London for the February 2019 edition. Read the lates ... -
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The fashion industry is making steps to become more diverse, but the intersection of sustainability and size-inclusivity is still rare. -
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How can we pave the way to a sustainable future for fashion post-Covid? Kerry Bannigan and Christine Goulay discuss. -
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In the coming weeks we will be outlining some of the key rules and regulations to help you understand exactly what Brexit will mean for your business. -
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In the coming weeks we will be outlining some of the key rules and regulations to help you understand exactly what Brexit will mean for your business. -
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The Brexit experts at ResilienceHelp.com share some of their insights into how retailers can audit their supply chain to ensure business continuity into 2021. -
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The Brexit experts at ResilienceHelp.com share some of their insights into exporting into the EU after 1st January 2021. -
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As the 1st January 2021 deadline draws ever nearer, we’ve created this handy checklist to help you ensure your business is as prepared as possible for the new Brexit trading rules.