This is the hub for all our fashion content. Navigate current challenges and drive business growth! Inside Fashion will bring you the most relevant trends and advice from fashion industry insiders so you can stay ahead of the game. Listen to our Fashion Questions podcast, watch video interviews from the show floor and those filmed in-house at our broadcasting studio and read articles by us, our partners and guest writers.
Inside Fashion
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The Inside Fashion blog of Pure London x JATC. Find all the latest insider trends, industry leading topics and all things fashion here.
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As the Made in Britain label begins to reclaim its appeal, the future’s looking brighter for UK suppliers. -
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With the Pure SS20 almost upon us, it’s time to meet a few of the womenswear brands who’ll be joining us at the show this season… -
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Each season, Pure Origin brings suppliers and manufacturers together with designers and buyers, providing access to the entire fashion supply chain under one central London roof. With Pure Origin’s Ju ... -
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The London Marathon is this weekend and it's got me thinking about the place the athleisure trend holds in the high fashion collections of right now. -
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The Pure London buzz attracts buyers from companies big and small to the halls of Olympia London each and every season. -
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We might be a London show at heart, but there’s no doubt about the fact that Pure London has international appeal. -
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Today’s “60 seconds with” interview sees Amal Jana take the spotlight. Have a read as the founder of Afterlife Project talks all things London and gives us his fashion insights. -
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Taken from the April 2019 edition of EN, hear their interview with our UK Regional Director Julie Driscoll, about integrating Pure London into ITE’s fashion portfolio. -
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The fact that we meet people every day and we can build relationships with our customers. That allows us to respond in a visceral way to what our customers really want. -
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Spring is here and it’s bringing colour with it! That’s why it only made sense to me to bring some colour to the April newsletter. -
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Spring is here and it’s bringing colour with it! That’s why it only made sense to me to bring some colour to the April newsletter. -
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Spring is here and it’s bringing colour with it! That’s why it only made sense to me to bring some colour to the April newsletter. -
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Spring is here and it’s bringing colour with it! That’s why it only made sense to me to bring some colour to the April newsletter. -
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From her most memorable fashion moment to her wardrobe essential, get the low down from Didi Eziefula, creative mind at EZiRA RANE, in today’s “60 seconds with…”. What is your most memorable fashion m ... -
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Contrary to popular belief, the life of bricks and mortar retail is far from over. In fact, the offline store is making a comeback. Having spoken to independent shop owners from around the country, I ... -
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Get a glimpse into the world of Elizabeth An’Marie, with Shelby Fuller. Find out what inspires Elizabeth An’Marie collections and what fashion means to Shelby. Who’s your favourite fashion designer? A ... -
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When we think of the word “trend” we generally think of the latest looks and most of-the-moment styles. But how many of our trends are actually brand new? Whilst a trend is generally synonymous with c ... -
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With spring around the corner, it’s high time we all got out of our winter grey and black funk. The Spring/Summer season is known in the fashion world as being the time to break out the colour and re- ... -
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The Pure London buzz attracts buyers from companies big and small to the halls of Olympia London each and every season. It’s always exciting to hear from the big names, like Selfridges, John Lewis and ... -
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Bricks and mortar or ecommerce? Virtual reality or real-life experiences? The future of fashion retail has so many possibilities. Like so many facets of the fashion industry, retail is an ever-evolvin ... -
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From mythical creatures to what makes London the place to be, I spoke with designer Hope Macaulay to find out a little bit more about her eponymous label and what inspires her work. -
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Despite the gloomy economic outlook and uncertainty over Brexit, buyers seemed upbeat and ready to place healthy orders for a/w 19. -
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If there’s one thing I noticed at Pure London’s AW19/20 edition, it’s that going green is rising up the agenda for businesses, consumers and suppliers alike – and it’s rising fast. -
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Pure London prides itself on being a future-facing show and our catwalks and content programmes are nothing if not forward thinking. -
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Pure London might be over for another season, but we’re keeping the Festival of Fashion alive for a little bit longer. -
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The Pure London buzz attracts buyers from companies big and small to the halls of Olympia London each and every season. It’s always exciting to hear from the big names, like Selfridges, John Lewis and ... -
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Need a quick fashion fix? Today, I’ll be speaking to Olivia Welsh, the creative brain behind womenswear brand Olivia Annabelle, on her favourite fashion moments, where she gets her inspiration and wha ... -
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The Pure London newsletter is back and it’s got a brand new content editor! In this month’s edition, I’ll be taking you through some of my highlights from my very first season at Pure London as the co ... -
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With Pure London AW19/20 over, we thought we'd turn to some of our partners, to find out more about them and what they thought about the show. Today, we sit down with Keely Stocker, Editor-in-Chief at ... -
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The Pure London newsletter is back and it’s got a brand new content editor! In this month’s edition, I’ll be taking you through some of my highlights from my very first season at Pure London as the co ...