This is the hub for all our fashion content. Navigate current challenges and drive business growth! Inside Fashion will bring you the most relevant trends and advice from fashion industry insiders so you can stay ahead of the game. Listen to our Fashion Questions podcast, watch video interviews from the show floor and those filmed in-house at our broadcasting studio and read articles by us, our partners and guest writers.
Inside Fashion
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The Inside Fashion blog of Pure London x JATC. Find all the latest insider trends, industry leading topics and all things fashion here.
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Get the lowdown on sustainable swimwear from VINNIA founder Anasatsiia Sutula. Don't miss them at Pure London SS20. -
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Making their debut appearance at Pure Origin, it’s a pleasure to bring you a look into the world of fabric supplier East and Silk. -
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Find out what happened when Lucy spoke to Gabrielle Urquhart, co-founder of body positive swimwear brand In'A'Seashell. -
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In the world of fashion, it’s a well-known fact that the right accessories can transform any outfit. Our jewellery provides an outlet for our own personal expression, making even the plainest outfit t ... -
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Joining the Bubble at Pure line up all the way from Nigeria, it’s a pleasure to introduce Imani Kids. Inspired by her own daughter, founder Jumoke Alaka injects her designs with a sense of fun and vib ... -
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While retail sales are plummeting, independent retail stores are on the rise. The evolution of the UK high street is upon us, and independent retailers are leading the way. -
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As technology finds footholds in pretty much every industry, I thought I’d break down the tech that's driving fashion forward right now. -
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Meet Carla Testino, creator of Sideral, to hear how she's making a difference in fashion. -
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“We don’t change the elements. We adapt to them”. Meet Didriksons ahead of Pure London SS20. -
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Meet Dan Whytock, founder of Down Your High Street. -
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Patrick Grant and Brigitte Stepputtis will take to the Main Stage at Pure London SS20. -
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Newsletter number eight is already on us and this month, I wanted to give Pure Origin the love and attention it deserves. I’ll be taking a look inside the textiles and sourcing industry this month, to ... -
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Newsletter number eight is already on us and this month, I wanted to give Pure Origin the love and attention it deserves. I’ll be taking a look inside the textiles and sourcing industry this month, to ... -
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Newsletter number eight is already on us and this month, I wanted to give Pure Origin the love and attention it deserves. I’ll be taking a look inside the textiles and sourcing industry this month, to ... -
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In today’s digital world, tech’s gone fashionable. We sat down with Tony Limrick from Swedish brand iDeal of Sweden to find out more. -
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Our Senior Marketing Executive, Lucy Green, had the pleasure of spending an afternoon with Henrietta founder and designer at H. Holderness. Find out what she had to say. -
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Find out more about the launch of the all-new Pure Origin Korea and Morocco pavilions. -
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If there’s an upside to the accelerating retail closures, it’s the opportunity it presents for brands (large and small) to experiment and innovate with a pop-up. -
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Men’s fashion is something of a hot topic right now and with Pure London right around the corner, we're taking a menswear time trip... -
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The pace of change on British high streets is accelerating as some of the best-known retailers shrink before our eyes. For independent retailers, this brings both challenges and opportunities. -
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Meet Keely Stocker, Editor at Drapers, ahead of Pure London SS20. -
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With sustainability at the forefront of everything they do, I couldn’t miss the opportunity to catch up with designer Teresa Perna, to hear the story of Mayd in Chyna. -
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Take a look at some of our Bubble at Pure favourites. -
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Find out who'll be joining the line up at Bubble at Pure this season. -
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Meet Antony Hawman and Lauretta Roberts, co-founders of TheIndustry.fashion. -
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Discover more about Pure Origin's unique trend-led catwalk. -
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Take a look at some of the new faces who’ll be joining us for Pure London SS20. -
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It’s no secret that womenswear gets all the press where fashion is concerned. So, in this month’s newsletter, let’s hear it for the boys. -
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It’s no secret that womenswear gets all the press where fashion is concerned. So, in this month’s newsletter, we’re hearing it for the boys. -
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It’s no secret that womenswear gets all the press where fashion is concerned. So, in this month’s newsletter, we’re hearing it for the boys.