This is the hub for all our fashion content. Navigate current challenges and drive business growth! Inside Fashion will bring you the most relevant trends and advice from fashion industry insiders so you can stay ahead of the game. Listen to our Fashion Questions podcast, watch video interviews from the show floor and those filmed in-house at our broadcasting studio and read articles by us, our partners and guest writers.
Inside Fashion
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The Inside Fashion blog of Pure London x JATC. Find all the latest insider trends, industry leading topics and all things fashion here.
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Joko Edu will be joining the line up for Fashion Together. Find out more about this exciting brand. -
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Jovanna London will be joining the line up for Fashion Together. Find out more about this exciting brand. -
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Rowdy Couture will be joining the line up for Fashion Together. Find out more about this exciting brand. -
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Pretty Lavish will be joining the line up for Fashion Together. Find out more about this exciting brand. -
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Hear what Geraldine Wharry had to say ahead of her session at Fashion Together. -
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CotiVision will be joining the line up for Fashion Together. Find out more about this exciting brand. -
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Meet Fashion Together speaker and founder of Conscious Fashion Campaign, Kerry Bannigan. -
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Ahead of her session at Fashion Together Laurie Pressman, VP of the Pantone Color Institute talks through SS21's colour trends. -
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With lockdowns easing and business getting back to normal, what does the future look like for our high streets? -
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Exhibiting at Fashion Together? Make the most of your online profile with our top tips! -
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Discover our virtual forum, Fashion Together, taking place on 1st and 2nd September 2020. -
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Fiona Minett, founder of PR agency Boss Your PR shares her top tips on coming out of the coronavirus crisis stronger than ever. -
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Jacquie Lawes, branding expert, designer and founder of Bailey & Roo shares the secrets to creating a successful brand. -
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What could the rising trend for seasonless fashion mean for your business? -
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We loved meeting Nancy at Pure Origin in February. During this difficult and ever-changing period, we’ve been in touch with Nancy to find out how she’s been navigating the current circumstances, as we ... -
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Whether you’re wondering how to make your shop look enticing whilst following the Government’s Covid Secure guidelines or you just want to refresh your space, visual merchandising is key. To help you ... -
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We loved meeting Bolupe at Pure London back in July 2019 for the SS20 season. During this difficult and ever-changing period, we’ve been in touch with Bolupe to find out how she’s been navigating the ... -
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Hyve Group announce changes to their 2020 show calendar A brand-new, collaborative “Fashion Together” virtual forum will take place this September Hyve Fashion’s London shows will return to the UK cap ... -
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During this difficult and ever-changing period, we’ve been in touch with Marcella Gift, founder of Emme Cadeau, to find out how she’s been navigating the current circumstances. -
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As we continue to live socially distanced, virtual lives, it comes as no surprise that this season’s London Fashion Week has also undergone a digital transformation. -
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In the spirit of positivity and community, we’ve chosen some of our favourite stories from the last few weeks. -
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We’ve put together a handy how-to to help you develop your brand voice. -
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What you should be doing to make sure your shop is “Covid Secure” in time for opening day on 15th June. -
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Take a look at some of our favourite fashion stories from the last few weeks. -
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Stay Sustainable, created by Aqua Rock. Designed to help you become or continue as a sustainable and more ethical friendly business. -
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The latest good deeds and acts of kindness from brands and retailers across our community. -
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To celebrate the launch of our Staying Social webinar series with the experts at SocialB, we’ve pulled together a few of our own top tips on using social media in a new way during the lockdown. -
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Pure Origin demonstrates the value of bringing manufacturing sourcing alongside finished goods Pure Origin team thrilled for the nomination -
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In a time where many factories, suppliers and retailers have put a pause on “business as usual”, finding new meaning in the word productivity is crucial. -
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We're celebrating even more of the good news coming out of the Pure London community!