This is the hub for all our fashion content. Navigate current challenges and drive business growth! Inside Fashion will bring you the most relevant trends and advice from fashion industry insiders so you can stay ahead of the game. Listen to our Fashion Questions podcast, watch video interviews from the show floor and those filmed in-house at our broadcasting studio and read articles by us, our partners and guest writers.
Inside Fashion
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The Inside Fashion blog of Pure London x JATC. Find all the latest insider trends, industry leading topics and all things fashion here.
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Pure London returns to Olympia London on the 16th – 18th July 2023 and will see the launch of a new destination POP which joins the existing Sustainable, Womenswear, Shoes, Accessories and Jewellery d ... -
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Pure London, the UK’s largest festival of fashion, taking place from the 16th-18th July 2023 at the iconic Olympia London, reveals an inspirational line-up of brands and designers across Womenswear, A ... -
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Traditional retailers are developing omnichannel capabilities pioneered by their tech-first counterparts, investing in technology and innovation. Businesses with an elevated purpose and greater sustai ... -
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At a time when Selfridges is holding livestream shopping events and social media is becoming a favourite marketplace for fashion, is your business making the most of this popular interactive experienc ... -
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RIXO's new 5,000 square foot flagship store is a prime example of experiential retail. It has a coffee kiosk and a beautifully designed cocktail bar where customers can enjoy the brand's experience. D ... -
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Pure London, the UK's largest festival of fashion, has revealed its Nature-Verse theme for the July 2023 show. Created in collaboration with the show’s trend agency partner Promostyl, Nature-Verse is ... -
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According to an in-depth research and analysis by the MBS Group and the British Retail Consortium, about Diversity and inclusion in UK retail, 91% of retailers have a D&I strategy, “but generally many ... -
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The retail industry keeps changing and so does the role of the fashion buyer. Helen Pritchard is one of the directors and co-owners of Elizabeth Rose, and the sole buyer for the shop, dedicating a lar ... -
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Much has been written about brand building, from creating a marketing strategy to grow your business to forming an emotional connection with your customers. But for many it’s still puzzling. How to bu ... -
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When it comes to recruitment, employee wellbeing is a key trend for this year. People not only look for a job, but a purpose, and it’s important to attract those who are the right fit for your busines ... -
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Opening day of Pure London, the UK’s leading fashion buying show, welcomed a host of buyers from across the UK including John Lewis, Gerrards, ASOS, White Feather, Evalucia, Chattertons, Iris, EQ Woma ... -
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Pure London, the UK’s leading fashion buying show, ended this afternoon following three days of showcases from international fashion brands trend-led, inspiring, and educational content. -
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Rachel Sheila Kan is a Sustainable Fashion Consultant and Founder of Circular Earth, that supports businesses to embrace circularity and move forward in their sustainability journey. In her live semin ... -
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Instagram is a great free tool to sell your products and connect with your customers and if you're new to the platform it can be challenging to know how to leverage it and show up and sell. On their l ... -
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As the retail industry moves on from its pandemic recovery phase, the appetite for expansion continues to develop. What can you do to prepare for business growth in the current economic environment? E ... -
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Pure London announces a show-stopping new brand from the retail legend behind Next, George at ASDA and PER UNA at Marks & Spencer, GWD by George Davies will be showcased at the forthcoming event. -
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Pure London will be opening its doors this Valentine’s weekend and launching #PureLondonLoves a competition to win an exclusive 30 minute 1 to 1 consultancy session bespoke to the retailer with Pure L ... -
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Pure London, the global fashion buying platform for womenswear, accessories, jewellery, and footwear taking place on 12th – 14th February 2023 at Olympia London, has joined forces with Istanbul Appare ... -
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With a little over a week to go until the UK’s leading trade fashion buying event, Pure London has announced an impressive series of international accessory specialists who will showcase collections w ... -
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Over the past few years, experiential retail has become a buzzword as a strategic way of building customer loyalty and drive business growth. But will this continue to be relevant in the future, consi ... -
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Pure London, the global fashion buying platform for womenswear, accessories, jewellery, and footwear taking place on 12th – 14th February 2023 at Olympia London, has announced it will be launching The ... -
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Watch the winner of BBC TWO ‘All That Glitters’ competition, Piers Carpenter, who is passionate about jewellery and has impressed the judges with his craftsmanship and determination to succeed. He tal ... -
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Pure London, the UK’s leading trade fashion buying event taking place on 12th-14th February 2023 at Olympia London, has announced a series of trend sessions by its trend partner Promostyl. -
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Trends keep evolving and play an important role in business growth. Fashion Questions… What consumer profiles should your business look into? This is the question of this episode featuring Promostyl, ... -
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Our first presentation focuses on the trend chosen to drive the entire show: Nobleness. We are breaking traditional codes of Power Dressing. When coming up with that new trend in our office, we notice ... -
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Pure London, the global fashion buying platform for womenswear, accessories, jewellery, and footwear taking place on 12th – 14th February 2023 at Olympia London, has partnered with Export Angels to pr ... -
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At the next edition of Pure London, from 12th – 14th February 2023 at Olympia London, sustainability will remain at the fore with the launch of Purely Sustainable, a dedicated destination showcasing a ... -
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Fashion trends and jewellery keep upgrading with every passing season. Enthusiast designers are constantly experimenting with traditional and modern trends to keep up with consumer demand for newness. ... -
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Pure London, the UK’s leading trade fashion buying event taking place from the 12th-14th February 2023 at the iconic Olympia London, reveals exciting new destination Pure Edge which joins and complime ... -
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Christmas is the hottest season of the year for retailers so it’s all about eye-catching window displays. How to stand out from the crowd? What makes a great Christmas window display? Our Content Edit ...