This is the hub for all our fashion content. Navigate current challenges and drive business growth! Inside Fashion will bring you the most relevant trends and advice from fashion industry insiders so you can stay ahead of the game. Listen to our Fashion Questions podcast, watch video interviews from the show floor and those filmed in-house at our broadcasting studio and read articles by us, our partners and guest writers.
Inside Fashion
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The Inside Fashion blog of Pure London x JATC. Find all the latest insider trends, industry leading topics and all things fashion here.
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People are wearing activewear not only for physical activities that improve their well-being, but also as casual clothing. The activewear market is expected to grow considerably over the coming years. ... -
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For Sebastien Renault, previously in charge of the Artistic Direction of Promostyl, our former Parisian trends forecasting partner, "colours come from heritage, luxury craftsmanship, classic and iconi ... -
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Pure London, the UK’s leading trade fashion buying event taking place from the 12th-14th February 2023 at the iconic Olympia London, reveals an inspirational line-up of brands and designers across Rea ... -
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How to find sustainable children’s clothing brands? What qualifies as sustainable fashion? Consumers want to find answers to these questions, but it may take a long time to check sustainability creden ... -
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There are many things to consider when planning a fashion event. First of all, it should have a clear purpose, as this will dictate many other elements such as audience, budget and location. It can be ... -
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Pure London, the UK’s most exciting global showcase for womenswear, accessories, shoes and jewellery brands, has announced its latest campaign New Nobleness created in collaboration with its trend age ... -
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It’s easy to feel overwhelmed by the current state of affairs, given the UK inflation rate and the rising cost of living. According to the Office for National Statistics, “Retail sales volumes fell by ... -
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When it comes to branding, marketing and Public Relations, many businesses take matters into their own hands. This can be time consuming and Return on Investment can become elusive if one doesn’t have ... -
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What actually is sustainable fashion? We've broken it down into a few key points to help you make sense of this broad category. Between the news articles, scientific reports and developments in sustai ... -
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Bringing together the brightest minds in the industry twice a year to showcase the best of the season’s must-have fashion collections, the latest trends, exclusive business insight, and important inte ... -
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The biggest retail sales are still happening inside physical stores, despite the ongoing growth of e-commerce and the world of opportunities technology offers to retailers, from omnichannel to the met ... -
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Stella McCartney has always been a pioneer in terms of sustainability. Her brand is always looking for new materials that are both cruelty free and environmentally friendly. Her campaigns are always e ... -
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The fashion industry has always favoured tall and skinny models, if you look into catwalk footage of the past decades, they tend to look quite similar. But over the past few years, things have been ch ... -
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The pandemic has changed the way we perceive and interact with technology. Many brands and retailers developed their online business exponentially during this period, which also led to tech fatigue. T ... -
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Many retailers struggle to keep up with the sustainability movement. Businesses need to consider ESG – short for Environmental, Social and Governance – a set of standards measuring their impact on soc ... -
The pandemic has accelerated the transformation of the retail industry, physical stores move location much more frequently, and many businesses are using popups to test the market sometimes for only a ...
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Many retailers face difficulties when navigating and managing their online presence. Selling digitally has many advantages, from being able to reach customers worldwide to minimizing the impact of ris ... -
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Many retailers find it difficult to navigate digital, from marketing budget allocation to social media platforms, and building websites. What's the best way to develop a strong online presence? Amy Ho ... -
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Learn all about key pieces and colours to buy for the upcoming season with Deryane Tadd, Founder and Owner of The Dressing Room. Find out what she has to say about the best way to drive footfall and b ... -
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There is definitely a buzz around the metaverse, from 3D stores to NFTs, the retail industry is venturing into this new ground to reach to consumers and increase sales, and not necessarily in cryptocu ... -
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Learn from Alan O'Neill, Managing Director of Kara Management, about how to cope with many issues affecting the retail industry. He spoke with our content editor, Lina Vaz, at Olympia during Pure Lond ... -
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Genia Mineeva is the founder of Been London, a sustainable fashion brand that uses recycled waste to produce stylish accessories. British Vogue named Been London as one of the most innovative fashio ... -
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Day two of London’s leading fashion buying show at Olympia, Pure London, mixed next season trends with a focus on authenticity and regenerative fashion. -
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Pure London, the UK’s leading fashion buying show, ended yesterday afternoon following three days of brisk business with Event Director Gloria Sandrucci setting out the vision for the future of fashio ... -
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Pure London, the UK’s leading fashion buying show, welcomed thousands of retailers from across the UK including Hoopers, Øst London, Jane Young, Agatha Boutique, McElhinneys, N Shelly, LilyRose Boutiq ... -
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Many retailers find it difficult to navigate social media and consider that it’s all about setting up weekly targets to achieve in terms of numbers of followers. But this is not necessarily the case. ... -
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Opening this Sunday, visitors to Pure London and Pure Origin at Olympia London will shop the world and discover a tantalising collection of British and global fashion designers, brands, and manufactur ... -
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It was really inspiring to hear from Arizona Muse, fashion model and environmentalist, and Dana Thomas, fashion journalist, author and contributing European sustainability editor at British Vogue. Bot ... -
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Pure London is back and it has been great to see Olympia buzzing with business activity. The catwalk shows, brought to you in partnership with Drapers magazine, offer exciting moments during the day, ... -
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Buyers and designers are always looking at colour trends to ensure they offer the right products at the right time. Purchasing decisions need to align with what customers want to buy. But how do you k ...