This is the hub for all our fashion content. Navigate current challenges and drive business growth! Inside Fashion will bring you the most relevant trends and advice from fashion industry insiders so you can stay ahead of the game. Listen to our Fashion Questions podcast, watch video interviews from the show floor and those filmed in-house at our broadcasting studio and read articles by us, our partners and guest writers.
Inside Fashion
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The Inside Fashion blog of Pure London x JATC. Find all the latest insider trends, industry leading topics and all things fashion here.
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Aqua Rock buys t-shirts from high street retailers abandoned stock in Bangladesh to help support factories and their staff in the COVID-19 crisis. -
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As our living rooms and dining tables have transformed into our offices, our wardrobes have seen a slight change too. I thought I’d share some of our working from home fashion tips and ideas… -
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Geraldine Wharry outlines the macro trends shaping our industry as we know it. -
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From retailers to brands, take a look at some of the great work the Pure community have been doing in the last few weeks. -
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We’ve put together a list of some of the essential resources to help you steer your business through this difficult time. -
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What role could carbon offsetting have within the fashion industry and why is it important? This piece briefly outlines the place carbon offsetting could have in helping businesses reduce the impact o ... -
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AW20/21 speaker, Bukola Dagiloke shares her insights into changing consumer behaviour during and following the pandemic. -
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To kick off our #InspiredByKindness campaign, take a look at the words of advice and positivity from some friendly faces in the Pure London and Pure Origin teams. -
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Inspired by kindness, we encourage you to share your stories, advice, words of positivity and challenges with our community. We offer our platforms to you, helping to support your business, celebrate ... -
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What does ROI actually mean? And how can you make sure you’ve achieved it? I’ve pulled together a few top tips to clear the air. -
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Read what happened when I caught up with Rachel Johnson, Sourcing & Sustainability Manager for JD Sports. -
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People and community are at the heart of everything Pure London stands for. So, since International Women’s Day is this weekend, we wanted to celebrate some of the incredible women who make the Festiv ... -
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3 top tips to help you see real ROI on your time at Pure London… -
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It was a pleasure to sit down with Elena Todary, buyer and founder of The Collaborative Store, to find out more about what she does and why she was at Pure London. -
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Despite last weekend's stormy weather Pure London pulled it out the bag, delivering another exciting Festival of Fashion. Take a look at some of the best bits. -
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Festival of Fashion, Pure London closed its doors today after a successful three days of business and inspiration welcoming visitors from over 80 countries. -
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Here’s some of the Pure London team’s favourite trends from this year’s Oscars… -
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Editor of Drapers, Kirsty McGrergor unpacks the current state of retail and the road ahead. -
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We’ve asked our Pure Origin exhibitors a few simple questions to get to know them better ahead of the AW20/21 show. Meet Spazio Label… -
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We’ve asked our Pure London exhibitors a few simple questions to get to know them better ahead of the AW20/21 show. Meet Kish from Krystal London… -
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Pure London is pleased to announce a host of exciting brands for this weekend’s show including a collective of 11 high end Italian footwear, accessories and menswear brands making their UK debut. -
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We’ve asked our Pure London exhibitors a few simple questions to get to know them better ahead of the AW20/21 show. Meet Olena from GussevaKids… -
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Roberta Lee, London’s sustainable fashion stylist and style expert shares with us some of the recent conversations she’s been having with industry insiders and journalists when it comes to sustainabil ... -
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Ahead of her appearance on The Nomad Stage on Monday 10th February, I sat down with futurist and trend expert Geraldine Wharry to get a sneak peek inside her talk at Pure London AW20/21. Tell me abou ... -
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Pure Origin, the new home for international garment, fabric and supply chain sourcing, will put the spotlight on Turkey at the next show from 9th – 11th February 2020. -
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We’ve asked our Pure London exhibitors a few simple questions to get to know them better ahead of the AW20/21 show. Meet Nunzia from Fattifatty… -
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Jane Kellock, the creative director of Unique Style Platform will talk through the four key macro trends that define Autumn/Winter 20/21. -
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We’ve asked our Pure London exhibitors a few simple questions to get to know them better ahead of the AW20/21 show. Meet Iryna Kokhana from Chereshnivska -
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Find out more about the world-renowned brand, Lacoste, as they prepare to join the Pure London AW20/21 line-up. -
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Pure London continues its commitment to disrupt the fashion industry with the new Power of One Exhibitor Programme and partnership with the Conscious Fashion Campaign.