This is the hub for all our fashion content. Navigate current challenges and drive business growth! Inside Fashion will bring you the most relevant trends and advice from fashion industry insiders so you can stay ahead of the game. Listen to our Fashion Questions podcast, watch video interviews from the show floor and those filmed in-house at our broadcasting studio and read articles by us, our partners and guest writers.
Inside Fashion
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The Inside Fashion blog of Pure London x JATC. Find all the latest insider trends, industry leading topics and all things fashion here.
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Pure London is delighted to announce British designer Dame Zandra Rhodes to the AW20/21 show for a keynote address on day one. -
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Take a look at some of our top tips to help you drive traffic to your stand, no matter where you’re positioned on the show floor. -
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We're looking ahead to the next decade in fashion... -
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Ahead of February’s edition of Pure Origin, get a sneak peek of the trends in store for the Pure Origin catwalk. -
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We’ve asked our Pure London exhibitors five simple questions to get to know them better ahead of the AW20/21 show. Meet Goisa from NAGO... -
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We’ve asked our Pure London exhibitors five simple questions to get to know them better ahead of the AW20/21 show. Meet Hannah from Carloe London... -
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From bellwethers to new brands, there’s plenty to see at Pure London’s AW20/21 edition. To get you excited for the season ahead, I’ve picked out a few of my favourites from across the show. -
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Meet the Pure London content editor, Emma Wilder -
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We’ve asked our Pure London exhibitors five simple questions to get to know them better ahead of the AW20/21 show. Meet Safa from Pipichu... -
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We’ve asked our Pure London exhibitors five simple questions to get to know them better ahead of the AW20/21 show. Meet Aaron from Salvo Amor... -
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Take a look at some of the conscious commitments being made at Pure London HQ and by some of our brands. -
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To celebrate the upcoming new year and to usher in the new decade, Pure London will unveil a new era for the show on 9th- 11th February 2020 at Olympia London. -
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Based on intelligence provided by our trend partners over at Unique Style Platform, I’ve pulled together a quick overview of the key trends to look out for this buying season. -
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As we start to edge closer to the upcoming edition of Pure London, these are the ways to get your pre-show marketing working at its best. -
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From big name brands to exciting industry-leading independents, Pure London is a must-visit trade show for fashion buyers from across the UK and the rest of the world. -
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As consumers are ever on the hunt for convenience digital real estate has become an increasingly important asset to fashion brands and retailers alike. -
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Pure Origin expanding into the luxury fashion market with the launch of Origin LUX at the next edition. -
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In a world where new boundaries are drawn every day, it’s time to break free from the limits. -
Discover your place at Pure London's Festival of Fashion this February.
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Discover your place at Pure London's Festival of Fashion this February. -
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In a move designed to create a wider offering across the active and loungewear sectors, leading festival of fashion Pure London will launch Pure Body at the February 2020 show. -
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The Club at Pure is designed to bring key buyers together with our exhibitors, facilitating meetings and order writing to add even more value to the show. To find out more, I spoke with our Buyers Acq ... -
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As an industry, so much of fashion is tied up in both self-expression and cultural values. Recently, the conversations surrounding LGBTQ+ identities have opened up across the media and it’s given fash ... -
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As social media and a greater connectedness amongst designers and consumers opens doors to new conversations, the future of the fashion industry is looking much more diverse in more ways than one… -
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Style tribe membership goes beyond getting on board with the latest style trends; it is a way to mark affinity to and identification with a subcultural group with a shared set of interests and values. ... -
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Get a sneak peek at some of the trends you’ll be seeing at Pure London this season, with the top picks from Fashion Week in Europe. -
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Owners of the UK’s leading fashion trade shows Pure London, Jacket Required, Moda and Scoop, ITE Group plc is pleased to announce its change of name and new brand identity to Hyve Group plc. -
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When Fashion Week makes its way across the pond fresh from New York each year, there’s a lot to pay attention to. Here are some of my favourite trends from this season’s catwalks to get you inspired. -
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To get some extra insight into the ever-growing menswear sector, I sat down with Karlmond Tang to find out more… -
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Way back when, in September 2018, the SS19 catwalks told us one thing: utility is in. And if this year’s London and New York Fashion Week looks are anything to go by, it’s a trend that’s here to stay.