This is the hub for all our fashion content. Navigate current challenges and drive business growth! Inside Fashion will bring you the most relevant trends and advice from fashion industry insiders so you can stay ahead of the game. Listen to our Fashion Questions podcast, watch video interviews from the show floor and those filmed in-house at our broadcasting studio and read articles by us, our partners and guest writers.
Inside Fashion
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The Inside Fashion blog of Pure London x JATC. Find all the latest insider trends, industry leading topics and all things fashion here.
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Pure London, the UK’s leading trade fashion buying event which takes over Olympia London from the 17th – 19th July 2022, has announced its full content programme including a styling session with ITV’s ... -
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Pure London, the UK’s leading trade fashion buying event taking place at Olympia, London from the 17th – 19th July 2022, offers an extensive international programme showcasing fashion collections from ... -
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According to McKinsey & Company, a global management consulting firm, “certain groups of talented individuals – in particular, people of colour – struggle to break into the [fashion] industry, and tho ... -
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Pure London, the UK’s leading trade fashion buying event which takes over Olympia London from the 17th – 19th July 2022, has announced model and activist Arizona Muse and Dana Thomas, author of Fashio ... -
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Pure London, the UK’s leading trade fashion buying event which takes over Olympia London from the 17th – 19th July 2022, has announced the participation of Regione Siciliana with a showcase of Sicilia ... -
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Brands and retailers of all sizes are launching new business models like recommerce and subscriptions to meet changing consumer preferences. Leaders from three innovative startups talk about their bus ... -
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Businesses need to align with their customers’ core values around sustainability, such as care for our planet, fair working conditions across the whole supply chain and animal welfare. Annick Ireland ... -
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Running parallel to the UK’s leading fashion retail event Pure London on the 17th – 19th July 22 at Olympia London, Pure Origin brings the fashion supply chain under one roof and this season announces ... -
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Pure Jewel is the new destination at Pure London, which is taking place at Olympia London from 17 to 19 July. Jewellery Outlook Editor, David Brough, came to our Hyve studio to host a panel discussion ... -
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Pure London, the UK’s leading and most unmissable trade fashion buying event which returns to Olympia London in July, is pleased to announce the appointment of Andrew Martyniuk as Head of Jewellery – ... -
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Pure London, the UK’s leading trade fashion buying event which returns to Olympia London on the 17th – 19th July 2022, has announced a trend agency partnership with international style agency Promosty ... -
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Pure London, the UK’s leading trade fashion buying event taking place on 17th – 19th July 2022 at the iconic Olympia London, reveals an inspirational line-up of brands and designers across womenswear, ... -
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On this episode, Lina Vaz, Content Editor at Hyve, talks to Charlotte Williams, a business consultant, and former Vice President of Content at Cannes Lions, an International Festival of Creativity and ... -
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Today many consumers and retailers believe it is no longer enough for firms to do less harm to the environment. Rather, companies are expected to actively improve the state of the planet. We’ve attend ... -
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We cannot help but rejoicing as the Queen celebrates her Platinum Jubilee after 70 years of service, the first British Monarch to commemorate such an extraordinary achievement. Many events and activit ... -
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Pure London, the UK’s leading trade fashion buying event taking place on 17th – 19th July 2022 at the iconic Olympia London, has announced that ‘Empowering Change’ is the overarching theme for the sho ... -
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The pandemic has certainly accelerated ecommerce, so much so that some people even questioned the survival of the high street. Many businesses were forced to close their bricks-and-mortar stores, whil ... -
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Get noticed at Pure Origin this season with these stand tips for success. -
What will the future retail store look like? This is the question of our second episode of Fashion Questions… To help us understand where the retail market is heading, our content editor, Lina Vaz, ta ...
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What will the future retail store look like? This is the question of our second episode of our new in-house fashion podcast, Fashion Questions… To help us understand where the retail market is heading ... -
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Learn all about Together Fest 2022, the first retail wellbeing festival in the UK, organised by our charity partner Retail Trust. Staff from more than 50 retailers in fashion and other industries part ... -
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Pure London, the UK’s leading trade fashion buying event taking place on 17th – 19th July 2022 at the iconic Olympia London, has announced the launch of its vibrant new campaign and website as it gear ... -
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In this episode, we are joined by Emily Gordon-Smith, Content Director at trends and insights business Stylus, which specialises in helping businesses to understand their future consumer and the produ ... -
More and more we hear about brands entering the metaverse, but most of us are confused of what this actually means, or its potential impact on the future of fashion and the retail industry. We've atte ... -
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Get involved in this season's edition of Pure London and discover a world of fashion under one central London roof! -
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In the ever evolving world of digital marketing, the experts at Style Up Social Academy have a few top tips to help you boost social media sales. -
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From textile production to international shipping, it’s safe to say that much of the fashion industry’s carbon footprint isn’t small. -
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Watch our Head of Jewellery, Retail & Fashion, Andrew Martyniuk, answer a few questions about Pure Jewel, the new destination at Pure London, which will return to Olympia in July 17-19. Pure Jewel wil ... -
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Ahead of our "Community Building: Connecting authentically online" panel, Isabella West tells us just how important your online community is. -
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Pure London, the UK's leading and most unmissable trade fashion buying event which returns to Olympia London on the 17-19th July, has announced its investment in an extensive International programme i ...